55 episodes

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

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    • Business
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Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

    INTRODUCING: “Twenty Thousand Hertz” and THX

    INTRODUCING: “Twenty Thousand Hertz” and THX

    While we finish up our new season, check out this episode from Twenty Thousand Hertz. It’s a podcast that tells the stories behind the world’s most recognizable sounds. This episode is about THX, that deep, swelling effect you hear right before a movie starts. Turns out, we might never have heard that sound if it weren’t for Star Wars.

    • 23 min
    BONUS: Where is Hidden Valley Ranch?

    BONUS: Where is Hidden Valley Ranch?

    In this bonus episode, we open up our customer service lines to answer a burning question from one of our listeners: Is there really a Hidden Valley? And does it have a ranch?

    • 7 min
    BONUS: Brand Aid

    BONUS: Brand Aid

    What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty from “The Goods” by Vox about the state of pandemic advertising and what it can tell us about the role of brands in our daily lives.

    To read more of Tanya’s reporting about brands, advertising and marketing, subscribe to BI prime: read.bi/BTYB.

    • 11 min
    INTRODUCING: "Proof" and the Miracle Berry

    INTRODUCING: "Proof" and the Miracle Berry

    While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hidden stories behind the foods we love. In this episode, we learn who killed the "Miracle Berry." In the 1970s, it was poised to become the sugar replacement of choice. So why haven’t you heard of it?




    Subscribe to Proof: https://podcasts.apple.com/us/podcast/proof/id1438546054

    • 42 min
    47: Drinking Buddies: Jack Daniel and Nearest Green

    47: Drinking Buddies: Jack Daniel and Nearest Green

    Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he was a real person.) But who taught “Mr. Jack” how to make that whiskey? Nearest Green, a formerly enslaved man. Unlike Jack Daniel, though, most people don’t know his name, so one woman has made it her mission to tell the world his story one sip at a time.

    Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by

    • 33 min
    46: Makin' Whoopee Cushion

    46: Makin' Whoopee Cushion

    April Fools' pranks come and go, but one joke item that’s stood the test of time is the whoopee cushion. Today, we trace its history from ancient Rome to now. Where did it come from? Why is it funny? Will it stay popular? And if everyone knows its name, why does no one company get the credit for it?

    Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by

    • 27 min

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