CCtalks Creative Clicks

Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets.In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions.In t...

Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing.In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year.In this episode, we cover: Blending personalizati...

Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company. We touch on topics such as: Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks Don’t miss out - listen now on Spotify,...

Hi there, welcome back to CCtalks and to the 35th episode! Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cuttin...

Hi there, welcome back to CCtalks and to the 34th episode!Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative ...

Hi there, welcome back to CCTalks!In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to a...