Confirmation bias in search with Sarah Presch Search with Candour - SEO podcast

Sponsor:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.


What are cognitive biases?
Social identity theory
What is confirmation bias?
Can misinformation online make a big impact?
Google’s role in the spread of misinformation
Contradicting search results depending on the search term
Is this also true in other languages?
What can we do to combat misinformation and confirmation bias?

Follow Sarah:


Twitter: https://twitter.com/sarah_presch 
LinkedIn: https://www.linkedin.com/in/sarah-pokorna/ 
Website: https://www.sarahpresch.com/

Links/resources:


Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch