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Credit Unions Do a Terrible Job of Branding and Marketing - Eric Isham, CEO of Omnicommander
Eric Isham is a founder and CEO of OMNICOMMANDER, a company dedicated to helping credit unions grow by using well-thought-out SEO and marketing strategies. Based on his experience with credit unions, Eric claims that they do a terrible job of branding and marketing. How does that affect their overall performance and success?
Eric sees marketing as an essential tool for growth. However, marketing is only part of the answer. Credit union executives need to communicate well with their employees, members and partners. They need to answer all those why questions. Why should I become a member? Why should I stay at this credit union? By knowing the answers, credit unions can make significant changes in their workflow and grow memberships.
Eric explains how marketing and email campaigns can help credit unions grow, despite the common misconceptions about such an approach. He talks about branding, messaging, and the unified approach credit unions should embrace to go a step further.
Keeping Pace With Big Banks by Adopting Their Technology. Insights From Brenda DiMuro, Regional Sales Manager at CO-OP Financial Services
In this episode of the Digital Banking Podcast, Josh DeTar discusses the impact of digitalization on the financial industry with his guest Brenda DiMuro, Regional Sales Manager at CO-OP Financial Services.
Not only do Brenda and her team at CO-OP service at least 50% of credit unions across the country, but they're also currently working to enable Zelle for them. Due to its endorsement/adoption by major banks like Bank of America, Chase and Wells Fargo, Zelle is rapidly becoming the de facto standard for real-time, institution-to-institution P2P payments.
Since the outbreak of COVID-19, it has become much clearer that digitalization is here to stay. According to Brenda, credit union members will not hesitate to look for other options if you don't give them what they need.
If you want to hear more about the importance of continually updating your product offering, tune in to this episode of the Digital Banking Podcast with Brenda DiMuro.
Delivering A Personalized and Member-Centric Consumer Experience with Dennis Griesgraber from United Educators Credit Union
In this episode of the Digital Banking podcast, Josh DeTar talks to Dennis Griesgraber, Chief Technology Officer at United Educators Credit Union. In this conversation, the two focus on the benefit of small credit unions and the importance of delivering a superior, member-centric experience to the credit union community in our technology-driven society.
Dennis speaks about the role of technology in enhancing the member experience. He sees that, even though we are surrounded by technology, members still find digital channels with poor user experience overwhelming. He provides potential solutions that create a more user-friendly environment, not only on the frontend but also on the backend.
Josh and Dennis discuss tech-related topics, including business intelligence (BI), leveraging data to enhance the member experience, and how the proper use of technology can help differentiate and allow small credit unions to shine. Tune in to the latest episode of the Digital Banking podcast to hear more firsthand information from our guest Dennis Griesgraber.
Managing Your Money Means Managing Your Giving, Too. So Says Gideon Taub, Founder of Pinkaloo
Gideon Taub, founder of Pinkaloo, is on a mission to democratize philanthropy.He says that while there's been a lot of innovation to help charities raise money, there hasn't necessarily been a lot of focus on how donors manage all of their giving. He also says giving has been siloed and isolated and explained why people should be more proactive in their giving. Pinkaloo seeks to change that.
Gideon and host Josh DeTar discuss the virtual community and the importance of investing in digital banking. As Gideon explains, COVID accelerated digital adoption; people who didn't use digital banking apps were forced to use them. He also says in the past 18 months, there've been nonprofits that have really struggled, and there have been nonprofits that have seen a lot more funds flow.Gideon and Josh discuss solutions.
How Do Credit Unions Leverage Technology to Adapt to Members’ Changing Needs? First-Hand Answers from Mark Sommer, COO at ProMedica Federal Credit Union
In this episode of the Digital Banking Podcast, Josh DeTar talks with Mark Sommer, COO at $70M ProMedica Federal Credit Union, based in Toledo, Ohio. They discuss actual a wide range of topics in the credit union environment, including the pandemic-driven society surrounded by the power of technology. How can small credit unions leverage technology to improve their services?
Mark talks about the advantages and disadvantages of a digital environment, where non-face-to-face contacts affect the relationships between MSRs and clients, credit union members, etc. He discusses the idea of convincing younger generations to go with credit unions instead of Venmo or big banks.
Discussing The Importance Of Humanizing The Digital Banking Experience With Adrian Quince
In this episode of the Digital Banking podcast, you get to hear from Adrian Quince, Assistant Manager for technology at Redwood Credit Union. RCU is a trusted and community-focused credit union that offers banking services to over 300,000 members. Adrian joins our host Josh DeTar to discuss the power of technology in helping their members achieve their financial goals.
What's one of the most significant value propositions that credit unions bring to the table? According to Adrian, it's the personal touch. "It's the ability to relate to the member on a very deep level and the ability to gain their trust and get them to open up." Throughout this thought-provoking episode, you'll hear Adrian and Josh discuss many burning topics. From the importance of humanizing the digital banking experience to the challenges of competing with big tech companies.
If you want to learn more about how technology is transforming the financial industry, tune it to the Digital Banking podcast's latest episode.