Episode 282: Intentional Business Trends for 2024 The Brand Strategy Podcast

Intentional Business Trends Creatives + Service Providers in 2024







In today’s episode of the podcast, I’m chatting about the biggest business trends I anticipate impacting the way we show up both internally and externally in our businesses as creatives and service providers in 2024! The way we did things back in 2019 no longer applies, and for many of us that’s a fantastic thing. This episode shares creative ways to strategically do business your own way as we continue to dive into 2024 with intention. If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above!







Intentional Business Trend Takeaways From This Episode:









* Descaling Your Business:



* I’m sharing how we’re now seeing an intentional shift away from relentless growth to thoughtful downsizing.







* Now more than ever, it’s important to align your business structure with your personal goals as the CEO of your business, along with your financial goals.







* Let’s normalize running your business in a way that works for you. Whether you dream of having a massive team or you want to stay a solopreneur, choose what works for you.











* Rethinking Million-Dollar Goals:



* At this stage in the game, do we really need to keep chasing after ever-increasing financial milestones?







* How to assess your actual financial needs and redefine success accordingly.







* Leveraging your self-awareness in determining your future business goals.











* Return of Long-Form Content:



* Blogs are back, baby! Did they ever really leave, though? In all seriousness, we’re seeing a huge resurrection of blogs, email marketing, and newsletters.







* Why long-form content on channels you own (like your newsletter or your blog) trump short-form content on channels you’re simply borrowing (like TikTok and Instagram).







* How creating more long-form content can pave the way for a deeper connection with your audience through meaningful, substantial content.











* Doing Business Your Own Way:



* We’re independent business owners so why do we insist on running our businesses like big corporate structures?







* Why I skipped the January goal-setting frenzy this year, and what I’m doing instead.







* Advocating for self-compassion as we evolve and experiment with our business strategies.













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