Fitt Insider Joe Vennare

Today, I’m joined by Ron Belldegrun, co-founder & CEO of ByHeart.
Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula. 
In this episode, we talk about the company’s next-generation infant nutrition platform.
We also cover:
• Infant formula’s food security problem
• ByHeart’s commitment to nutrition research
• The importance of owning end-to-end manufacturing
Subscribe to the podcast → insider.fitt.co/podcast
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ByHeart’s Website: https://byheart.com/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:49) The journey to innovate infant formula
(04:04) ByHeart founding story
(06:14) Building a better infant formula
(09:23) Launching during a nationwide shortage
(11:36) Expanding supply chain while ensuring quality
(13:42) Educating and market penetration
(17:07) The role of seed oils in infant formula
(20:53) Ongoing research and innovations
(26:57) Business model and growth strategy
(31:53) Future roadmap
(36:09) Conclusion

Today, I’m joined by Jacob Peters, co-founder and CEO of Superpower.
After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans.
In this episode, we talk about the company’s all-in-one membership.
We also cover:
• Productizing healthcare 
• Democratizing concierge medicine
• Building a consumer longevity brand
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Superpower’s Website: https://superpower.com/
Superpower’s Twitter: https://x.com/superpower
Reach out to Jacob: https://x.com/J__Cub
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:22) Jacob’s background and experience with the healthcare industry
(07:11) Systemic failures in healthcare
(15:08) Productized healthcare and democratizing concierge medicine
(20:39) Vision for Superpower
(23:30) Current state of healthcare and gaps
(28:46) Onboarding process and personalized protocols
(33:06) Building a community and cultural revolution in healthcare
(36:44) Future roadmap
(38:03) Conclusion
 

Today, I’m joined by James Li, co-founder & CEO of Mighty Health.
A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more.
In this episode, we talk about the company’s digital platform for older adults.
We also cover:
• Selling to insurers 
• Engaging and retaining members 
• Untapped opportunities in age tech
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Mighty Health’s Website: https://www.mightyhealth.com
James’ Email: James@mightyhealth.com
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:06) Background on Mighty Health
(04:58) Engaging and retaining members
(06:53) Mighty Health's vision
(09:53) Selling to insurers
(13:02) Keeping members engaged
(15:00) Content development and branding
(20:56) Strategies to age well
(23:30) Digital friendliness of older adults
(29:58) Expansion plans
(31:27) Mission-driven approach
(34:32) Building a lean team
(37:17) Conclusion

Today, I’m joined by Brad Olson, CEO of Sollis Health.
A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times.
In this episode, we discuss the company’s concierge urgent care experience.
We also cover:
• Current membership numbers and expansion plans
• Partnering with Prenuvo for preventative whole-body scans
• Applying experience from Starwood Hotels & Peloton to healthcare
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Sollis Health’s Website: https://sollishealth.com/
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:27) Overview of Sollis Health
(05:21) Applying hospitality to healthcare
(10:08) Services and membership coverage
(13:26) Opportunity and expansion in the healthcare landscape
(17:06) Accessibility and affordability of memberships
(19:27) Current membership numbers and expansion plans
(21:36) Potential pursuit of preventative care and longevity services
(22:43) Partnership with Prenuvo
(24:00) Potential fitness industry partnerships
(25:51) The patient experience
(30:27) Measuring success and patient outcomes
(32:17) Future roadmap
(34:18) Conclusion

Today, I’m joined by Rebecca Egger, co-founder & CEO of Little Otter. 
Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids’ therapy.
In this episode, we discuss Little Otter’s pediatric mental health platform.
We also cover:
• Scaling direct-to-consumer and B2B channels
• Headwinds facing digital health companies
• Destigmatizing mental health
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Little Otter’s Website: https://www.littleotterhealth.com/
Little Otter’s Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits
Little Otter’s IG: https://www.instagram.com/littleotterhealth/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:36) Founding Little Otter
(05:21) Initial development of Little Otter's product and service
(08:13) Delivering care and building a community for providers
(10:33) Engaging with clinicians and navigating the labor aspect
(12:34) D2C approach and transitioning to pediatrician referrals
(15:23) Balancing DTC and insurance partnerships
(18:36) Quantifying outcomes
(20:40) Evidence-based treatment program
(23:15) Challenges in digital health
(27:40) Leveraging data and support systems
(29:44) Impact of technology on mental health
(32:06) Destigmatizing mental health
(34:25) Challenges in pediatric mental health
(35:42) Conclusion

Today, I’m joined by Sami Inkinen, founder & CEO of Virta Health.
Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes.
In this episode, we talk about unwinding the metabolic health crisis.
We also cover:
• The rise of GLP-1s
• Reversing type 2 diabetes
• Harms of ultra-processed foods
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Virta Health’s Website: https://www.virtahealth.com/
Virta Health’s YouTube: https://www.youtube.com/virtahealth
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(02:01) The ineffectiveness of current diabetes treatment
(04:30) Addressing the underlying drivers of diabetes
(06:53) Sami’s journey to founding Virta Health
(12:47) Virta’s nutritional based approach to solving diabetes
(16:24) Operationalizing nutrition therapy
(18:26) Business model and sales process
(23:01) Incentives and misaligned healthcare
(28:08) Default food environment and metabolic health
(34:36) The impact of GLP-1 drugs on Virta’s business
(40:04) The need for a holistic approach to obesity
(41:29) Conclusion