88 episodes

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

Heads In Beds Show Conrad O'Connell

    • Business

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

    The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company

    The Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar Company

    In this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia.
    Enjoy!
    ⭐️ Links & Show Notes
    Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia Group Report
    🔗 Connect With BuildUp Bookings
    WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    • 32 min
    How Much Should You Pay Attention To Your Vacation Rental Competition?

    How Much Should You Pay Attention To Your Vacation Rental Competition?

    In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. 
    Enjoy!
    ⭐️ Links & Show Notes
    Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101
    🔗 Connect With BuildUp Bookings
    WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    • 32 min
    Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing

    Scaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' Marketing

    In this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. 
    Enjoy!
    ⭐️ Links & Show Notes
    Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
    🔗 Connect With BuildUp Bookings
    WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    • 46 min
    Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?

    Google Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?

    In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business.
    Enjoy!
    ⭐️ Links & Show Notes
    Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
    🔗 Connect With BuildUp Bookings
    WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    • 38 min
    Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?

    Ch-Ch-Changes: Do They Kill Your Direct Booking Biz?

    In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more.  
    Enjoy!
    ⭐️ Links & Show Notes
    Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingGoogle Analytics 4 CookiesEmail DNS changes
    🔗 Connect With BuildUp Bookings
    WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    • 37 min
    Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing

    Building Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital Marketing

    In this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings.
    Enjoy!
    ⭐️ Links & Show Notes
    Paul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing
    🔗 Connect With BuildUp Bookings
    WebsiteFacebook PageInstagramTwitter🚀 About BuildUp Bookings
    BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

    • 35 min

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