47 min
How to ignite change and amplify social issues by pitching to the media | Ep 95 Hack Your Own PR
-
- Marketing
Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age.
With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter.
In a time when mainstream media is copping heat left right and centre for its misrepresentation and downright misbehaviour, Wendy occupies a corner of the media where she has the time to thoroughly and thoughtfully interrogate heartbreaking and sensitive issues that matter, but also, very delicately work with stories and spokespeople that require careful thought, unwavering honesty, support through the process of shining light on very personal circumstances.
In this episode, Wendy shares her approach, from running 10+ stories concurrently in her mind, the power of brave, courageous and outspoken spokespeople, the importance of humanising tough stories with lived experience, and her ridiculously patient approach to receiving and supporting young PRs in the industry.
From the ‘why do you need to know this right now’, to the power of 3, and tips on how to lighten Wendy’s load with deep backgrounding of the industry, Wendy generously shares how change makers and social warriors fighting for a more just world can get on her highly coveted pages.
Get in touch with Wendy Tuohy
https://www.theage.com.au/by/wendy-tuohy-h15ltx
wendy.tuohy@theage.com.au
https://www.linkedin.com/in/wendy-tuohy-a22689b0/
Find Odette Barry online:
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age.
With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter.
In a time when mainstream media is copping heat left right and centre for its misrepresentation and downright misbehaviour, Wendy occupies a corner of the media where she has the time to thoroughly and thoughtfully interrogate heartbreaking and sensitive issues that matter, but also, very delicately work with stories and spokespeople that require careful thought, unwavering honesty, support through the process of shining light on very personal circumstances.
In this episode, Wendy shares her approach, from running 10+ stories concurrently in her mind, the power of brave, courageous and outspoken spokespeople, the importance of humanising tough stories with lived experience, and her ridiculously patient approach to receiving and supporting young PRs in the industry.
From the ‘why do you need to know this right now’, to the power of 3, and tips on how to lighten Wendy’s load with deep backgrounding of the industry, Wendy generously shares how change makers and social warriors fighting for a more just world can get on her highly coveted pages.
Get in touch with Wendy Tuohy
https://www.theage.com.au/by/wendy-tuohy-h15ltx
wendy.tuohy@theage.com.au
https://www.linkedin.com/in/wendy-tuohy-a22689b0/
Find Odette Barry online:
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
47 min