Inside Marketing dentsu & Irish Times Media Solutions

This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing businesses in Ireland for 50 years. Brid explains the impact Guaranteed Irish has on its member businesses and the wider Irish economy while supporting jobs, communities and provenance across the country.

We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative that asks its respondents what exactly a good life is, how one can be achieved, what's stopping people from getting there and how advertising can contribute to it.

For more on The GoodLife Project;
https://www.thinkhousehq.com/the-youth-lab/how-can-we-reimagine-a-good-life

This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discuss the golden age retail media is experiencing at the moment and how data has changed and is changing the game for retailers, consumers and the market.

Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage.

Links to some of Rory's campaigns.

1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing.

https://www.youtube.com/watch?v=qX0TqnIXg5o

2. Guinness – Made of More. The Made of More Brand platform was very successful leading to Rory authoring two IPA effectiveness gold papers for this. It is a good story about developing a brand platform and building a long term brand.

https://www.youtube.com/watch?v=66HuFrMZWMo

https://www.youtube.com/watch?v=WxtA0L36Wvs

https://www.youtube.com/watch?v=lJhw0FeKaU0

3. Highlights from more New Zealand ads;

https://vimeo.com/437557847

https://www.youtube.com/watch?v=bWKWMcjA-68

https://www.youtube.com/watch?v=NhoIT5CL5qA

This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat about culture and creativity in the modern marketing world.

Nils profile from Oct 2023 in The Irish Times https://www.irishtimes.com/business/2023/10/19/creative-leadership-in-advertising-in-peril-as-tech-giants-lure-talent-says-agency-founder/

Nils on Linkedin https://uk.linkedin.com/in/nils-leonard-373b2b3

Uncommon Creative Homepage https://www.uncommon.studio/

Experience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all things experiential.