Scale to Grow Shauna Vassell

Cathlyn Melvin is a TEDx coach and copywriter whose insight has been featured via TEDx, Thrive Global, Fempreneur Online, The Writing Cooperative, and other outlets.

With a degree in theatre performance and over a decade as an actor, director, writer, editor, and educator, Cathlyn draws on her diverse experiences to help idea-driven experts design and deliver their world-changing messages through TEDx coaching and done-for-you copywriting services.

Today we are talking about Leveraging your reach with TEDx 

We cover


How to integrate TEDEX in your business strategy


Why your talk should not be promotional


What should you have before or after your talk


How TEDEX influences your networking and collaboration opportunities


The role of storytelling in creating a TEDEX talk


Common mistakes business owners run into when trying to harness the power of TEDEX



Want to find more about our Guest? 

For more information on Cathlyn, 

Follow her IG @https://www.instagram.com/rightcatcreative/ 

More about her unique, diverse experiences: https://www.rightcatcreative.com/about-cathlyn-melvin

Want to work with us?

If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices



Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. 

Sign up to take the assessment. 

Pamela Dale advocates for women's economic independence through building a sustainable and profitable business. 

Pamela specializes in mentoring women to create both efficiently systematized and automated businesses, as well as strategies for generating sustainable monthly recurring revenue streams. 

Today we are talking about identifying if your tech stack is ready for more in your business.

We cover


What has changed over the last four years 


The concept of psychology in your business 


Pulling the right data with the right set of tools


What it means to build a business, and what the buying cycle means for it



Want to find out more about our Guest? 

For more information on Pamela, 

Follow her IG https://www.instagram.com/yourghlgal/ 

Want to work with us?

If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices



Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. 

Sign up to take the assessment. 

Lloyd is the founder of VirtualDOO, and is adept in People Management, Projects/Operations, and Process Improvement. 

With his team they have been able to help business owners leading marketing agencies, e-commerce, coaching, education, and real-estate to simplify and create effective solutions in their business. 

As a fractional DOO, Lloyd has since published “9 ways to leave your day-to-day operations” to help business owners know where their blind spots might be.


When is it the right time to bring in a DOO for your team?  


What are some signs business owners should look for?


What specific areas of a business does a fractional DOO typically focus on when it comes to scaling efforts?


How does the role of a fractional DOO adapt to the unique needs and goals of different businesses in various industries?



Today we are talking about Scaling your business with a fractional DOO

Want to find out more about our Guest? 

For more information on Lloyd, 

Follow Lloyd at https://www.instagram.com/lloydsthompson/ or https://www.linkedin.com/in/lloydt/

Want to work with us?

If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices



Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. 

Sign up to take the assessment. 

When do you bring in a professional to help or do it in house?

Melissa is a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience

Today we are talking about Strategies for Optimizing Your Sales Page Effectively

We cover


Strategies behind sales page - what does that look like and how important is it


Specific psychological triggers that can be leveraged to boost sales page effectiveness


Common mistakes when businesses are deciding to grow and how it impacts your existing sales page



Want to find out more about our Guest? 

For more information on Melissa, 

Follow her IG @https://www.instagram.com/MEOMarketingGroup 

Want to work with us?

If you are ready to set better goals in your business? Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices



Want to start 2023 with greater team alignment? Then let’s start with understanding how your own leadership styles and tendencies influence your effectiveness in specific situations. 

Sign up to take the assessment. 

Lindsay is an award-winning SEO expert, marketing entrepreneur, and dog mom to two doodles. 



After working in corporate for the majority of her career, Lindsay now helps product-based businesses and service providers get on the first page of Google via website optimization and marketing consulting through her business, The Happy Marketing Co. Lindsay also has a podcast, The Happy LeadHer, where she shares her entrepreneurship journey, interviewing incredible women who inspire her and others with their stories.



Today we are talking about Using SEO for business growth



We cover


The most cost-effective SEO techniques to boost online visibility


Common mistakes that businesses make when implementing SEO for growth, and


The Importance of local SEO in scaling when targeting specific geographic markets



Want to find out more about our Lindsay? 

For more information on Lindsay, 

Follow her IG https://www.instagram.com/thehappymarketingco/ 

Thank you for listening to our podcast! 

Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future. 

If you have a topic that you would like us to cover - submit a request here!  



Find us on Socials here: 

Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness 

Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com 



Want to work with us?

Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices

Don’t feel like you’re on the same page with your team? Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and build more trust in your teams!

Sign up to take the assessment. 

Scott Gabdullin is a Canadian entrepreneur, investor, and search marketing expert. He has a proven track record of turning the trickle of prospects into a roaring cascade of business opportunities.

Today we are talking about Lead and Traffic Generation  

We cover


The difference between lead and traffic generation


What are the most effective channels for small businesses to generate traffic and


The role SEO plays for business expansion



Want to find out more about our Guest? 

For more information on Scott, 

Connect with him on https://www.linkedin.com/in/scottgabdullin/ 

Website: https://scottgabdullin.com/ 



Grab our Self-Care Journal:

Find our self-care journal on Amazon;  https://a.co/d/czIm2jN



Leave us a Review! 

Thank you for listening to our podcast! Reviews are a great way to let us know how we are doing. It helps us to do a pulse check on what’s great, what’s not, and what we should talk about in the future. 

If you have a topic that you would like us to cover - submit a request here!  



Find us on Socials here: 

Business Services: www.instagram.com/koncavebusiness & www.facebook.com/koncavebusiness 

Leadership Development: www.instagram.com/koncavedcoaching & www.koncavedcoaching.com 



Want to work with us?

Book a call with us: https://calendly.com/koncavecc/discoverycall_bizservices



Don’t feel like you’re on the same page with your team? 

Building an aligned team is important for any stage of your business. Sign up for our leadership alignment, and start with understanding leadership styles and building more trust in your teams!

Sign up to take the assessment.