65 episodes

Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.

The Loyalty Podcast Iain Pringle

    • Business

Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.

    Podcast 63 - GenZ Views On Loyalty

    Podcast 63 - GenZ Views On Loyalty

    In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?

    • 27 min
    Podcast 62 - What Brits want from loyalty?

    Podcast 62 - What Brits want from loyalty?

    After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.

    • 26 min
    Podcast 61 - Building CPG or FMCG brand loyalty.

    Podcast 61 - Building CPG or FMCG brand loyalty.

    In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

    • 30 min
    Podcast 60 - The case for loyalty in difficult times

    Podcast 60 - The case for loyalty in difficult times

    In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!

    • 36 min
    Podcast 59 - Predictions For 2024

    Podcast 59 - Predictions For 2024

    In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.

    • 14 min
    Podcast 58 - Review Of 2023

    Podcast 58 - Review Of 2023

    In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.

    • 19 min

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