The Mariah Coz Show Mariah Coz

A month ago, after our 6-figure asynchronous launch, I recorded this reflection as I was experiencing a huge mindset shift in real time.
I had the realization I had been playing small the last year and that I am re-emerging with a whole new energy.
I made the decision to start selling more of my offers more often, making more of my offers available in new ways, and getting visible again after a year of “hiding behind the scenes” (I talk about why in this episode.)
That was just about a month ago, when I decided that things were shifting.
I made some big decisions and took massive action. Created 3 new products and set up 3 new funnels in 2 weeks. Invested in an ads team to start ads again. Invested in new branding and video shoots. 
The results of shifting this mindset that led to me taking all that action…well the last 10 days since launching these new offers, new funnels, and new ads have been insane (I’ll share all the data and details soon!)
It’s wild listening to this a month after recording it and seeing the results we’re having now from taking all this action vs. how I was feeling in this moment when I made the decisions that created the results we’re having today. It’s powerful!
I cannot wait for you to see what’s coming next. We have been doing this for almost 10 years now, and I feel like we are truly just getting started and stepping into a new chapter!
➡️ Read the full blog post here
In this episode:
How my 100% async launch made me realize I was playing small and it was time to step up Why that experience was a major catalyst for me in every way The impact my health has had on my visibility the last year Owning my expertise and stop downplaying my accomplishments, brilliance, and impact What you can expect from me going forward (New offers! Tons of emails! Selling every day!) Modeling for you how to be selling every day in a way that truly feels high value and impactful Making investments in ads, branding, photo and video, and more The opportunity to watch what I’m doing, be inspired and learn from how I’m doing it Tactical tools that helped me get back into this energy and get out of my funk How I got back into this energy of motivation, action, and creativity Resources + Links:
Visit the site - www.mariahcoz.com 
Blog - www.mariahcoz.com/blog  
The Newsletter - www.mariahcoz.com/join

My high level clients who are running million dollar a year businesses (and far beyond - I work with plenty of 8-figure business owners too!) have specific mindset and belief systems that might surprise you.
No, they aren’t perfectly “high vibe” and “positive thinking” all the time. Yes, they have problems just like the rest of us.
From spending lots of time working behind the scenes with many 7- and 8-figure founders, I have an insider perspective on how they think. 
This episode is the inside look at the mindset shifts and beliefs that allow my millionaire clients to thrive through the ups and downs. No matter where you are on your journey, these mindset lessons from my own millionaire clients will inspire you!
➡️ Read the full blog post here
In this episode:
The core differences I notice in people who get stuck at 6-figures, and those who grow to multiple millions per year
Long term vision vs. short term decision making
Why successful people aren’t wasting time chasing “passive income” (eye roll) and just get to work instead
The “grass is greener” syndrome I see take out so many business owners when they are 3 feet from gold
How my high level clients think about business, timelines, and more
Resources + Links:
Learn more about Profit Architecture - www.mariahcoz.com/waitlist  Visit the site - www.mariahcoz.com 
Blog - www.mariahcoz.com/blog  
The Newsletter - www.mariahcoz.com/join 
Submit your Creator Confession here

TL;DR: Profit Architecture is our all-access-pass bundle program that includes all of our curriculum, resources, and legacy programs. Monetize is an individual course included inside of Profit Architecture. 
We’ve been on a journey the last year as we launched Profit Architecture in 2023, a comprehensive and all-inclusive bundle of our legacy programs and curriculum in one package. Then when we combined Monetize with the Profit Architecture bundle this year, we repositioned everything under the Monetize name to be the “umbrella” name for the new bundle of both. 
However, we realized this caused some confusion. So we are making an update:
⭐ The Monetize bundle is now called “Profit Architecture” once more! YAY!
Get on the waitlist for Profit Architecture here. 
In this episode I’m sharing the decision to make this name change *back* to the original Profit Architecture title, lessons learned from this, where I’ve messed this up before (oops!) and my advice for you on how to manage having multiple programs, bundles, offers and more with evolving names over time. 
➡️ Read the full blog post here
In this episode:
The journey from Profit Architecture to Monetize to Profit Architecture and why Profit Architecture is more than just a name
Working through my feelings of embarrassment around making this “mistake” twice now
My experience with evolving program names, bundle names, and how to keep it clear
Trusting my intuition even when people are telling you to do something else
Why abdicating decisions never works (so annoying, right?)
My advice for how to handle having multiple program names, evolving names, bundles, when to use a new program name vs. keep it the same, and more
Resources + Links:
Get on the waitlist here: www.mariahcoz.com/waitlist 
Visit the site - www.mariahcoz.com 
Blog - www.mariahcoz.com/blog  
The Newsletter - www.mariahcoz.com/join 
 

I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls.
 It certainly wasn’t our biggest launch, we’ve had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside Profit Architecture.) 
 But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule. 
 ➡️ Read the full blog post here
In this episode:
What is a 100% “asynchronous” launch and why you might want to experiment with one
The pros and cons of doing a fully async launch vs. a hybrid launch with live elements
Truth bombs about the reality of what to expect if you do try an async launch
Why your launch success has very little to do with the actual 5-7 days of your cart open
The #1 thing that *actually* determines the success of your next launch
What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc
The results of this launch 
Honest reflections on if I would do it this way again, or what I would change next time
Lessons learned that you can apply to your next launch, async or live!
Answering your biggest questions about how much time it saved me, what the launch window felt like, and more
 Resources + Links:
Join the waitlist - www.mariahcoz.com/waitlist/ 
Visit the site - www.mariahcoz.com 
Blog - www.mariahcoz.com/blog  
The Newsletter - www.mariahcoz.com/join 
Submit your Creator Confession here

3 Types Of Courses, Products and Programs That Are Profitable Right Now…and how to make some small tweaks to turn the offers you have into the offers your audience actually wants in this market.
I’m breaking down what types of digital products, courses and program structures are working right now with real examples you can model. 
Everyone wants to know what is actually selling *now* when it comes to courses.
“Are courses still selling as well as they used to?”
“Are people still investing in higher ticket programs?”
“What types of digital products are the most profitable?”
Yes, there are certain delivery formats and structures that people are looking to buy right now. I’ve got you covered!
➡️ Read the full blog post here
In this episode:
Private insights from the “x-ray vision” of being behind the scenes of my clients businesses 
The breakdown of 3 categories of profitable products that are selling now
Why you probably already have a profitable digital product hiding in your files or inside your bigger program and how to pull it out as a low ticket offer
The power of having an “all access pass” style program or subscription that combines your body of work in one place
Why confusion and overwhelm kills sales and what to do instead
The little known high ticket offer type that brought in an extra $60k for us the last few weeks behind the scenes
How to make simple tweaks to turn the products, content, and curriculum you already have into the types of offers your audience wants to buy right now
The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist.
Put your name on the waitlist at mariahcoz.com/monetize
Resources + Links:
Visit the site - www.mariahcoz.com 
Blog - www.mariahcoz.com/blog  
The Newsletter - www.mariahcoz.com/join 
Submit your Creator Confession here

Don’t downplay the good stuff!
I realized something this past week. I’ve been doing you a disservice.
In my attempt to not fall into the “guru” pile of being another one of those annoying people online yapping about how great having an online course business is - I often completely downplay how freaking great having an online course business is compared to other options 😁
I never want to minimize the fact that building any type of business takes time and hard work - and that includes creating + selling online courses and digital products. 
But I realize I sometimes go so far the other way - that I forget to share that, yes, although 10% of it is hard and challenging, the other 90% of it is WOW, AMAZING, “I CAN’T BELIEVE THIS IS MY LIFE” GOOD.
Selling your own products to your own audience is honestly SO much more empowering than selling other people’s stuff (whether that be through affiliates, brand deals, ads, or some other options I discuss in the episode)
It can be easy to take something you’ve been doing a long time for granted and look at other people/models and think they have it all figured out…or that the grass is greener… but I’ve learned a powerful lesson about how awesome selling your own offers to your own audience is. 
➡️ Read the full blog post here
In this episode:
My a-ha moment about why I tend to downplay all the good stuff about running a course business
Some of the highlights from the last year I didn’t share because I didn’t want to brag or be annoying
Reflecting on where you might be downplaying your success or forgetting how amazing your work is
From thinking the grass might be greener monetizing with sponsors, ads, brand deals or affiliates to realizing that nothing really compares to creating, selling and owning your own products and your own audience
Why the message I’ve been sharing since 2015 is even *more* relevant in 2024 with all the wild stuff going on on social media
Developing the core skills that will serve you for life, no matter what you sell online or what niche you are in
The all new Monetize x Profit Architecture bundle is opening for enrollment very soon! There will be very limited bonuses and early access just for the waitlist.
Put your name on the waitlist at mariahcoz.com/monetize
Resources + Links:
Visit the site - www.mariahcoz.com 
Blog - www.mariahcoz.com/blog  
The Newsletter - www.mariahcoz.com/join 
Submit your Creator Confession here