18 episodes
Layers Ply
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- Business
Layers is a conversation about building brands with more depth.
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Layers - Season 3, Episode 7: What is a brand custodian and why you might need one
Layers is a podcast about building brands with more depth.
In this episode we chat about disjointed brands, how they happen and what you can do to fix them.
If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio -
Layers - Season 3, Episode 6: What it takes to make a brand consistently great over decades
Layers is a podcast about building brands with more depth.
This episode is all about making your brand stand the test of time.
If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio -
Layers - Season 3, Episode 5: Six questions to ask when defining your positioning
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio -
Layers - Season 3, Episode 4: 13 ways modern brands can build more depth in 2020 (Part 2)
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.
As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio -
Layers - Season 3, Episode 3: 13 ways modern brands can build more depth in 2020 (Part 1)
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.
As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio -
Layers - Season 3, Episode 2: The fundamentals of brands on social media
Most brands are on social media but they fall short on expectations. They tend to lack focus or seem off brand. What are the fundamentals for brand on socials and how do we avoid losing our wows on these platforms?
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio