Pixel and Pop Pixel and Pop

#rapha #branding #design

On this episode of pixel and pop, we share our passion for cycling and discuss how companies like Rapha and Nike have used impeccable storytelling and branding to become synonymous with excellence. They are the gold standard and we’re emotionally invested. 


0:00 Intro
1:35 Strava or it didn't happen
3:02 Specialized Brand Security
5:45 Bike tech
8:29 Climbing the Alps
9:57 Crashing on the Alps
13:05 Touring the city
14:12 Coffee
15:55 Rapha
21:56 Storytelling
28:17 More than the brand
32:31 Doing it at scale
35:58 Wealthsimple
40:05 Timing is everything
45:04 Brand blinders
48:11 AirBnb building trust
53:11 Emotional resonance
55:01 Creating emotional moments
57:56 Nike
1:07:42 Perception management
1:10:40 Employer brand
1:13:22 Getting started with branding

#design #business #agency

Join Andrew and Paul on pixel and pop as they discuss how outcomes can help all stakeholders stay focused and aligned on a project, help teams get to solutions faster and help customers achieve their goals.  

Mentioned in this episode:
Measure What Matters: https://www.whatmatters.com/
The business value of designer: :http://tiny.cc/xlz5tz
The design maturity model: http://tiny.cc/3mz5tz
Start With Why: http://tiny.cc/8mz5tz
2bobs: https://2bobs.com/
Chris Do: https://thefutur.com/team/chris-do
V2MOM: http://tiny.cc/emz5tz
Radical Focus: http://tiny.cc/fmz5tz 

You can also listen everywhere you find your favourite podcasts such as Apple Podcasts, Spotify, Google Podcasts, Breaker, Castbox, Overcast, etc.  

Spotify: http://tiny.cc/gkz5tz
Apple Podcasts: http://tiny.cc/ekz5tz
Website: http://www.pixelandpop.com

Join Andrew and Paul as they kick off the first season of Pixel and Pop by sharing some of their origin stories.

Authentic, inquisitive, and raw conversations about the business and craft of design.