1,130 episodes
Today in Digital Marketing Tod Maffin
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- Business
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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⚠️ A TikTok Cyberattack is Underway
A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted.
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Meet the Instagram Ads Everyone Is Going to Hate
Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
The Instagram “Taste Test”
The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
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Damage Done
What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
The Refund Clawback: A New Tactic in E-Commerce?
It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Everything You Need to Know About the Huge Google Search Leak
It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time?
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy
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