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11 episodes
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Digital Age Show by Jay Digital Age Show
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- Entrepreneurship
This podcast is about discussions on SEO and Marketing topics, trends in digital marketing and changes to search optimization strategies.
This podcast will show you how to launch, grow, and scale an online business. Listen to real conversations with proven practical strategies and success stories. Coming to you from the online marketing experts at Social Thunder.
We bring a rotating lineup of experts to talk in a marketing agency space, eCommerce, funnel marketing, and mindset.
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#10 Marketing and advertisement in 2023 with Brian Roisentul
Time Stamp
0.00 Introduction
0.19 About BSR
0.39 Need for Facebook Ads
3.57 On what bases business work with BSR
and what BSR requires from the business
5.42 Where BSR work
6.10 How long in the Digital industry
6.22 Transition up till now and recommendation for newcomers
9.41 Difference between small and big clients
11.56 One thing should know earlier
14.38 Recommendation for small businesses
18.27 Work management
20.49 Marketing and Advertisement after 10 years
24.03 Vision of BSR and future planning
Brian is the Founder & CEO of BSR Digital, a performance marketing agency where that helps e-commerce brands grow through paid ads and email/SMS marketing.
🎙Host of the Fit Growth Machine podcast, where you will find marketing & advertising insights specifically for e-commerce brands. Brian’s goal is to deliver you the best content around growing and scaling your online business through customer acquisition & retention efforts.
📣 Speaker on customer acquisition strategies for e-commerce brands (ie. Facebook/Instagram Ads, the levers to pull to grow a business).
In this episode we learn more about:
✅ Brian’s Success Story in the Digital World
✅ Marketing Strategies for Fashion and Apparel Brands
✅ The Use of Third-Party Data to Scale Your Online Business
Follow Brian on LinkedIn: [https://www.linkedin.com/in/brianroisentul/](https://www.linkedin.com/in/brianroisentul/)
Visit the website: [https://www.bsrdigital.com/](https://www.bsrdigital.com/)
Follow Jayesh on LinkedIn: [https://www.linkedin.com/in/jayesh-tikode/](https://www.linkedin.com/in/jayesh-tikode/)
Listen to Jayesh Podcast: [https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR](https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR) -
#9 Joseph Ianni : Evolution of podcast and crypto
Time Stamp
0:00 Introduction
0:24 Journey till now
9:18 How many jobs do Joseph work in
11:03 Difference in the work process
18:05 How podcast evolved
23:30 About Crypto Investor and after effects
29:02 Future journey of Investors
34:21 One thing should learn earlier
Joseph has been in the creative field for over ten years, making his mark as a pioneer in the local Toronto podcasting space. He worked on various shows ranging from law to photography, comedy, eCommerce, wrestling, and even sex education. Joseph has been a host, editor, and producer, sometimes all three. Like many keen intuitive in the space, our evangelism for the power of podcasting resonates throughout the world. And that's just podcasting.
Writing on the other hand is his true calling, which is why Joseph created his own online comic series and is working on the next great fantasy novel (imagine if Lord of the Rings and Office Space had a baby.) Joseph has only self-published as of this writing.
Not to remain exclusively in the clouds, Joseph racked up 5 years in sales and service, mainly in the watch industry. He has also been a grocery and theatre store clerk, once you've seen unsalted butter go on sale, you never see the world the same way again.
Joseph was also fortunate to work with an industry-leading eCommerce company where he put his interviewing skills to good use, speaking with influencers, CEOs, and masters of their craft in the eCommerce space.
Additionally, Joseph possesses a wide array of creative skills including Video Editing, 2D Animation, On-camera Acting, Scriptwriting, Voice-Overs, Storyboarding, and even Stand-up Comedy.
Joseph presently consults for free, a promise he made to himself years ago to help inspire others to take up podcasting.
Follow Joseph at LinkedIn:
https://www.linkedin.com/in/joseph-ianni-22459364?originalSubdomain=ca
Listen to Joseph Podcast:
https://debutify.com/podcast/](https://debutify.com/podcast/
Visit the website:
https://debutify.com/](https://debutify.com/
Follow Jayesh on LinkedIn:
https://www.linkedin.com/in/jayesh-tikode/
Listen to Jayesh Podcast:
https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR -
#8 Arjun Rai : How HelloWoofy is empowering business owners globally
Time Stamp
0:00 Introduction
0:22 Information on Hellowoffy, how it is helping businesses and what analytics and features are provided
4:37 Experience in the SAAS industry and how it evolved
7:06 Is it better now or then?
9:17 How is Hellowoffy.com different from others
11:48 Any special offers or launch
12:56 How to test products
15:23 Business aspiration
16:24 LTD for Hellowoffy.com
17:55 Advice or recommendation for newcomers
19:45 Where to find Arjun Rai
🚀 On a mission to support small businesses with the power of visualized data science for digital marketing at HelloWoofy.com , Woofy.ai , EmojiData.ai , and WordData.ai (API: autocomplete or autosuggest of text/words, emojis, and hashtags). Try our new free Hootsuite integration! Use AI to create, curate, and schedule content anywhere...use the google chrome extension to autocomplete text anywhere (double-click words for engaging emoji suggestions). 🤓
About Arjun:
Arjun is a New York City-based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well-known entrepreneurs and even worked on a few projects and startups of his own.
Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. A few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen.
After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became Wrkbench.io which was a virtual collaboration space designed for creative and visual people (we liked to say we make visual conversations).
After spending a few years learning the ins and outs of running a venture-backed startup, Rai set out to modernize another industry related to his former passion for social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium-sized businesses with digital marketing.
Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, the Social Media Marketing Society, the IVY Connect Club, etc.
Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends, and more.
You can gain insight into
✔️ Smart Speakers: Where Are We At?
✔️ How Do Small Ecommerce Owners Get Started with Smart Speaker Marketing
✔️ Social Audio and Clubhouse
✔️ Hello Woofy and Its Integrations
Follow Arjun on LinkedIn: https://www.linkedin.com/in/arjunrai/
Visit the website: https://hellowoofy.com/
Follow Jayesh on LinkedIn: https://www.linkedin.com/in/jayesh-tikode/](https://www.linkedin.com/in/jayesh-tikode/
Listen to Jay’s Podcast: https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR -
#7 Justin Christianson : Importance of CRO in Digital marketing
Time Stamp
0:00 Introduction
1:44 Marketing at beginning
3:40 Journey of Marketing
6:00 Educate about CRO
9:05 Process of getting businesses on board
11:17 Difference in working with bigger and smaller businesses
16:20 Advice newcomers about CRO Agency
23:06 Special techniques for the businesses
27:17 Goals of Conversion Fanatics
Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B testing.
He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply, and many more increase conversions and marketing performance by 30% to 1850%.
At Conversion Fanatics we help e-commerce and SaaS businesses:
Analyze data to uncover the best testing opportunities
Create ideas and a hypothesis-testing roadmap
Be confident in your design choices through data
Decrease your cart abandonment
Increase your online sales conversions
Increase your average order value
Optimize your ad campaigns and cut waste by up to 80%
Look like rockstars as more KPI goals are obtained faster
We take care of the majority of the heavy lifting so you can focus on more important tasks all while realizing the benefits of optimization. Design, implementation, test setup, reporting, and advisement.
You can gain insight into
✔️ The best tools and apps for CRO
✔️ Qualitative vs. Quantitative approach to Conversion Rate Optimization
✔️ Last-minute CRO tips for a successful Q4
✔️ The best ways to set up your Shopify store
✔️ Avoiding gimmicks, listening to the customers, and thinking long term
Follow Justin on LinkedIn: https://www.linkedin.com/in/justin-christianson-33b4836/
Visit the website: https://conversionfanatics.com/
Follow Justin on Facebook: https://www.facebook.com/justin.christianson
Follow Conversion Fanatics on Twitter: https://twitter.com/convfanatics
For Youtube Videos: https://www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRww
Follow Jayesh on LinkedIn: https://www.linkedin.com/in/jayesh-tikode/
Listen to Jayesh Podcast: https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR -
#6 Daniel Budai : Managing a Retention Marketing Agency 2023
Time Stamp
0:00 Introduction
0:53 How to manage eCom clients
1:47 Beginning of his Business
3:09 About ‘Management Book’
4:03 About reading books
5:24 Advice for newcomers
7:37 About the first client any suggestions for newcomers
10:03 Time Management
12:41 About Advertising
16:15 A/B testing
19:00 Average amount of recipients
19:59 What does Budia Media covers
21:45 How much work is outsourced
22:25 Has the pandemic changed the course of business
23:26 Biggest challenge to overcome
24:46 How to manage team
Daniel has talked to hundreds of eCommerce business professionals over the last few years, and if you are anything like his clients:
👉 You have a great product that people love and stable website traffic, but you're struggling to optimize your customer lifecycle.
👉 You are a high-growth e-commerce brand that is a leader or an upcoming leader in its niche.
👉 You lack the time and skills to implement things like email, SMS, and Messenger professionally.
If you can relate to one or more of these things, Daniel has the knowledge and experience to help you out!
Daniel specifically chooses to hone in on eCommerce retention marketing solutions, adding 20-50% to the clients’ monthly revenue.
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HOW CAN DANIEL HELP
✅ Free 15-30 minute evaluation call to review your business holistically. Hopefully, Daniel can already help you in his first call with advice.
✅ Creating a strategy, mentoring, and consultation for email, SMS, and Messenger marketing.
✅ Implementation of email, SMS, and Messenger marketing on a highly professional level. One or more, tailored to your needs.
✅ Expertise in copywriting, high-converting email templates, analytics, deliverability, and testing while also having a holistic approach to understanding ads, SEO, excellent customer service, and the whole eCommerce ecosystem itself.
✅ And finally: His No BS approach. Business is about solving problems, and this is the fastest way to find them, solve them, and grow your brand.
Follow Daniel on LinkedIn: https://www.linkedin.com/in/budaidaney/
Listen to Daniel's podcast: https://www.thebudaimedia.com/podcast
Follow Jayesh on LinkedIn: https://www.linkedin.com/in/jayesh-tikode/
Listen to Jayesh Podcast: https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR -
#5 Lomit Patel
Here are some key highlights of Lomit's journey:
I was the first head of growth (employee #21) at Roku and then was a part of two other startup's that successfully exited...one to Apple and the other to Equifax.
Bestselling author of Lean AI, which is part of Eric Ries' "The Lean Startup" series and published by O'Reilly. The book provides practical advice on how startups are using artificial intelligence to grow. significantly faster.
I'm a thought leader on scaling and exiting startups, stories of entrepreneurship, technology, building, and especially AI and so much more.
I'm currently the Vice President of Growth at IMVU, which I helped turnaround the business into the world's largest avatar-based virtual reality social network game, with millions of users and on the path to becoming a billion-dollar business.
Discover More
https://www.linkedin.com/in/lomitpatel/
https://twitter.com/patellom
https://www.lomitpatel.com/category/news/
https://www.amazon.com/Lean-AI-Innovative-Artificial-Intelligence-dp-1492059315/dp/1492059315/ref=mt_other?_encoding=UTF8&me=&qid=1593984149