Gold Biz Podcast Rachel Traxler
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- Entrepreneurship
The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward!
Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you!
@racheltraxler
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Finding your Unique Selling Point with Claire Hunt
Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
👉 follow me on IG https://instagram.com/racheltraxler
00:00 Introduction to Unique Selling Points
01:24 Meet Claire Hunt
02:02 Defining Your Unique Selling Point
04:08 Importance of Client Connection
05:33 Steps to Identify Your Unique Selling Point
11:51 Infusing Your Unique Selling Point into Your Brand
18:27 Marketing Strategy Tips
20:40 Final Thoughts and Advice
22:01 Joy and Nesting
23:23 Closing Remarks
Find Claire’s education! - https://education.clairehunt.co
Follow Claire! - https://www.instagram.com/itsclairehunt/ -
Making Sure You Get Paid As A Photographer with Danielle Hayden
Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software, and the role of a professional money team. Danielle also covers how to calculate accurate income and expense figures, determine fair salaries, and plan for seasonal fluctuations in business. This conversation aims to empower creatives to handle their finances effectively, ensuring sustainable business growth.
🌞Learn 10 FREE LEAD GENERATION strategies 👉 https://racheltraxler.com/lead-generation-freebie
👉 follow me on IG https://instagram.com/racheltraxler
🧡Watch me cover TWO weddings in ONE week! - https://www.youtube.com/watch?v=hW9eOm0o1xg
🧡Check out my inquiry to income training! - https://racheltraxler.com/replay
🧡Get your photography business legal! Use CODE: RACHELTLP10 - https://thelegalpaige.com/?aff=447
☀️Time stamps☀️
00:00 Introduction
00:40 Financial Considerations for Photographers
02:54 Separating Business and Personal Finances
04:11 Tools and Tips for Financial Management
07:14 Paying Yourself: Calculations and Strategies
13:34 Managing Cash Flow and Seasonal Fluctuations
18:43 Final Advice and Encouragement
20:56 Conclusion and Resources
Get Danielle’s freebies! - https://kickstartaccountinginc.com/gifts
Follow Danielle! - https://www.instagram.com/daniellehayden__oh/ -
Business Systemizing and Organization with Melissa Rich
Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and time blocking, the use of project management tools like Asana, and the significance of documenting processes with Standard Operating Procedures. The episode is packed with practical advice for photographers and creatives on maintaining consistency, managing tasks, and overcoming overwhelm to ensure a seamless business operation!
👉 follow me on IG https://instagram.com/racheltraxler
🧡 Get my Honeybook Workflow Freebie! - https://racheltraxler.com/honeybook-workflow-freebie
🎉 We cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here - https://aftershoot.com/edits/
🧡 Ruby & Rae Co fanny pack bag - https://rubyandrae.com/products/the-sidekick-black
use CODE: RACHEL15 for 15% off
☀️Time stamps☀️
00:00 Introduction to Business Organization
02:54 Day Blocking and Time Blocking Strategies
05:35 Choosing the Right Project Management Tools
06:45 Staying Consistent and Avoiding Overwhelm
13:03 Effective Follow-Up Strategies
19:52 Creating Standard Operating Procedures (SOPs)
22:32 Conclusion and Final Thoughts
Get Melissa’s 8 Time Saving Tactics - https://virtuallydonesystems.myflodesk.com/0851fb63-5477-4042-960f-26c9321c3f09
Follow Melissa - https://www.instagram.com/virtuallydonesystems/ -
Building A Brand That Has No Competition with Eden Strader
Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal traits into your business. This episode provides valuable guidance on making your brand a true reflection of yourself, ensuring an authentic and memorable client experience. Watch this episode on YouTube or Spotify video!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Get my FREE lead generation guide! - https://racheltraxler.com/lead-generation-freebie
Get some of my FREE presets! - https://www.gpresets.com/product/rachel-traxler-presets/
Learn to pose with me! - https://racheltraxler.com/bts-video
Learn to build an intuitive brand - http://edenstrader.com/how-to-build-an-intuitive-brand
☀️Time stamps☀️
00:00 Introduction: Building a Brand with No Competition
00:35 Insights on Branding
02:15 Defining Your Brand: Beyond Aesthetics
03:19 Personal Branding: Reflecting Your Unique Self
09:59 Storytelling in Branding: Making an Impact
19:23 Action Steps: Building a Strong Brand Foundation
22:46 Conclusion: Aligning Your Brand and Business
Grab Eden's FREE marketing system & strategy guide - https://edenstrader.ck.page/6e17a824d7 -
Do Vendors Have the Right to Use Your Photos for Marketing? With Legal Paige
Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains the rights photographers have to their images, the misuse by vendors, and the legal implications involved. You’re going to hear practical advice for creating workflows that ensure legal protection and foster good vendor relationships. Paige answers questions on how to handle situations where images are used without proper credit and shares resources for further legal education and contract templates. There is so much to learn in this episode - get ready!!
Leave a review of the Gold Biz Podcast! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
View all the contracts with The Legal Paige! https://thelegalpaige.com?aff=447
10 FREE Lead Generations! - https://racheltraxler.com/lead-generation-freebie
Take my inquiry identifier quiz! - https://racheltraxler.com/inquiry-response-quiz
Get your new favorite photography bag through Ruby+Rae! Code RACHEL15 for 15% off! - https://rubyandrae.com/
☀️Time stamps☀️
00:00 Welcome Back to the Gold Biz Podcast!
00:09 Navigating Legal Waters: Photographers and Image Rights
00:36 The Legal Landscape: Copyrights, Contracts, and Clauses
04:43 Building Vendor Relationships and Licensing Agreements
13:06 Client Communication and Model Releases
25:27 Addressing Copyright Infringements and Vendor Education
29:28 Finding Legal Resources and Wrapping Up
Follow Paige on Instagram! - https://www.instagram.com/thelegalpaige/?hl=en -
Building a Thought Leadership Brand with Kelly Roach
Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emphasizes the significance of staying true to one’s craft and vision, underlining strategies for photographers to establish themselves as industry authorities without succumbing to market pressures. Kelly shares insights on pricing, team building, and adopting a recurring revenue model to sustain business growth.
Leave a review of the Gold Biz Podcast!
DM me and tell me what you thought of this episode! - https://www.instagram.com/racheltraxler
☀️Extras!☀️
Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit
Try Aftershoots FREE! - https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER
Get FREE SEO help to become a lead-generating machine! - https://racheltraxler.com/seo-freebie
☀️Time stamps☀️
00:00 Welcome and Introduction to Conviction Marketing
00:47 The Birth of Conviction Marketing
02:14 The Power of Conviction in Branding
04:18 The Pitfalls of Trend-Following in Marketing
05:04 Building a Business Beyond Trends
10:10 Strategies for Photographers to Stand Out
13:39 The Importance of Pricing and Business Strategy
17:57 Future Trends and Recurring Revenue Models
22:58 Final Thoughts and Joyful Reflections
Find Kelly’s coaching! - https://kellyroachcoaching.com
Listen to Kelly’s podcast!