157 episodes

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

Martina Flor’s Open Studio Martina Flor

    • Business

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

    156. Why More Letterign Artists and Illustratorss are going freelance - Martina Flor

    156. Why More Letterign Artists and Illustratorss are going freelance - Martina Flor

    In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers.



    Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building a successful creative business.



    Stay tuned for more details and events surrounding the book launch in future episodes!



    Tune in and discover how freelancing can help you thrive in your creative career!

    • 26 min
    10 Myths About Making a Living with Your Artwork

    10 Myths About Making a Living with Your Artwork

    Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. Let's break them down together!

    Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. Your support helps us empower more artists and creatives to turn their passion into a successful career.

    • 32 min
    154. Why This is the Best Time to Make Money with Your Art - Martina Flor

    154. Why This is the Best Time to Make Money with Your Art - Martina Flor

    Welcome to Martina Flor's Open Studio!

    In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasizes the unprecedented opportunities available today for artists to create income from their passion.


    To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

    • 22 min
    153. The Dos and Don'ts of Building a Portfolio (plus Free Checklist) - Martina Flor

    153. The Dos and Don'ts of Building a Portfolio (plus Free Checklist) - Martina Flor

    Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a free checklist that will help you create your portfolio.You can download it for free here https://www.martinaflor.com/portfoliochecklistTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

    • 20 min
    152. Sketching: The Secret Weapon for Successful Projects - Martina Flor

    152. Sketching: The Secret Weapon for Successful Projects - Martina Flor

    Welcome back to Open Studio!

    In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketches into your projects to improve efficiency and collaboration with clients.

    To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

    • 20 min
    151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor

    151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor

    Welcome back to Open Studio!

    I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.

    To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

    • 24 min

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