This Old Marketing Joe Pulizzi & Robert Rose

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.
In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.
And...is synthetic AI training data setting us up for disaster?
Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.
And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/
This week's links:
Women's NCAA Ratings Bonanza
Google/Hubspot Deal
New Privacy Bill
Nylon Re-launches in Print
Robinhood Creates Media Arm
Tech Giants and AI Training Data
Jack Conte's SXSW Presentation - The Death of the Follower
Kelsey Russell and Print Newspapers
Crisis Communications and Alex Huberman
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communication - Don Schultz David & Goliath - Malcolm Gladwell This week's sponsor:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.
 

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?
Trump's Truth Social goes public and hits meme stock territory. How long with the party last?
Spotify adds video learning to its platform. Is YouTube in Spotify's sights?
And print is back baby!
Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
Florida Age-Gating Law
Trump's Truth Social Meme Stock
Truth Social's Revenue Problem
Spotify Adds Video Learning
Print On the Move
Pew Research on Print
Comscore Deal
Ryan's World Movie
Accenture and Adobe AI Release
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
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Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?
OpenAI's chatbot store is filling up with spam. Are you surprised?
And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.
Hits and misses include Liquid Death and Coca-Cola.
Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
Don Lemon Pivot Interview
Apple and Google to Partner on AI
OpenAI Spam
New Publishing Model Isn't Great
It's Harder to Become a Creator Today
No TikTok Bill
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
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Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.
The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?
Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.
MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!
And OpenAI starts doing publisher deals. Hello Google circa 2002.
Hits and misses include Kate Middleton and Da'Vine Joy Randolph.
Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
This week's links:
TikTok House Ban
Google Gemini Is Mum on Elections
MrBeast Slows Down
OpenAI Publisher Deals
Sam Altman and 95 Percent Quote
Da'Vine's Oscar Speech
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
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Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

Robert shares his insights, including:
The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing success, including:
Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The NEW Print Opportunity Email, Email, Email The Content Revenue Model For the full content marketing revenue model, check out our book, Killing Marketing. 
Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
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This week's sponsor:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.