Women Making Big Sales Melinda Chen

Do you struggle to address decision-makers (CEOs, VPs, directors or founders) in a way that doesn’t feel too salesy? You know you’ve got what it takes to support large businesses and corporations. At the same time, you want to feel authentic and confident as you grow your business. The last thing you want is to come across overly pushy or salesy, which is a sure-fire way to get your message deleted without any further attention. That's why knowing how to write authe...

How do you not feel salesy or fake throughout the sales process? These are questions I hear so often − especially from women. When we start out in business, we pour heart and soul into everything we do, and we genuinely want to help people. Nevertheless, in the course of our entrepreneurial journey − and particularly when it comes to sales − we often end up feeling fake and inauthentic.And that kind of makes us question − why did I start all this? For me, the whole point of starting...

Welcome to Sales Tip Tuesday, where I share simple strategies to supercharge your sales! How would it change your business if you could approach big decision-makers with genuine confidence? When we’re looking for corporate clients, we often encounter prospects with big, intimidating titles − like CEO, VP, or founder. Now, I don’t know about you, but I can get pretty nervous speaking in front of these heavyweights! I can’t help wondering − why would they want to speak to me? But gradually, ove...

On this episode of Women Making Big Sales, we explore the nuanced art of pricing in the corporate world.We take a closer look at some expert techniques and strategies that will help you attract the right clients and maximize profit without underselling yourself. We also discuss the importance of conducting a competitive analysis, analyzing the value you provide, and being completely transparent with potential clients. Finally, we examine the factors that impact pricing, such as industry, repu...

How (and where?) do you find your corporate clients?Selling to businesses – or B2B sales – is not the same as selling to individuals. In fact, it involves a completely different sales strategy altogether.Not least of your challenges is getting in front of the executives or founders of your target companies, who can often be quite elusive. Over the past 20 years, I’ve tried multiple strategies to get in front of these decision-makers, and in today’s episode I’ll be sharing the ones that have w...

On this episode of Women Making Big Sales, I’m excited to share some of the highlights of our latest podcast episode, "Growing Business Through B2B Sales." This episode is all about understanding the complexities of business-to-business sales, and the unique skills and strategies required to secure sales with corporate clients. Whether you're just starting out or are ready to target larger companies, this episode is a must-listen for any woman in sales. *** Download my word-for...