Dive Club (Deep Dives) �‪�‬ Ridd

Alex Schleifer was the long-time Chief Design Officer at Airbnb where he grew the team from ~35 to over 600 people. So this conversation is an inside look at what makes design at Airbnb so special. We discuss:
How to create a culture of decisivenessWhy great design leaders are like chefsHow to succeed in executive CRITs at AirbnbHow designers should prepare for an AI futureWhat it means to operate with a “first team” mindsetWhat it takes to achieve Airbnb’s level of craft at scaleWhich elements of the Airbnb culture you can instill for your teama lot more

Alex’s Twitter and Linkedin
Alex’s “People vs. Algorithms” podcast
Mentioned Airbnb alumni:
Katie Dill (Head of Design at Stripe)Ethan Eismann (SVP Design at Slack)Karri Saarinen (CEO at Linear)

Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:How to conduct better interviewsThe keys to an effective research planHow to become a masterful research storytellerHow AI is creating a new wave of research toolsWhen to rely on qualitative vs. quantitative tacticsThe modern user research tools you need to know aboutHow to ensure research is integrated in the product process
Noam’s modern research tech stack:SprigGenwayDscoutSteve Portigal’s book: Interviewing users (how to uncover compelling insights)Mr. Beast’s YouTubeLenny’s Podcast with Judd Antin: The UX research reckoning is here

Helen Tran was an early designer at Shopify and is now leading product design at AngelList. But in between those two roles she also ran her own startup for three years. So the goal of this conversation is to figure out how that period of time impacted her design practice so we can all learn how to design with a founder’s mindset. In this episode we discuss:
- How Helen is approaching design leadership differently this time around
- How Helen constructors hypotheses to influence product strategy
- Why Helen made sacrifices to her production skills
- The keys to designing in a pre-PMF company
- The #1 way to help founders
- + a lot more
Helen’s website - https://helentran.com/
Dive is where the best designers never stop learning 🤿
🌐 dive.club 🐦 twitter.com/joindiveclub N
ow you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪

Today we're talking with designer and entrepreneur, Hunter Hammonds, who has grown 5 different agencies to millions in revenue in less than a year. So in this episode we walk through the different stages of building an independent design business—starting from positioning yourself as a solopreneur all the way to scaling operations to 7 figures. We get into the weeds about:
- Hunter’s framework for selling yourself on a landing page
- The tactics OffMenu uses to convert more leads to customers
- Why Hunter thinks MRR is a misguided metric
- What operational fat you can trim to increase margins
- How you can improve your sales calls
- + a lot more
- Petr Knoll - https://twitter.com/iampetrknoll (design partner OffMenu)
- Christian O’Brian - https://www.linkedin.com/in/obrienchristian/ (CEO OffMenu)
- Sahil Bloom - https://twitter.com/SahilBloom (partner OffMenu)

- Agencies
- Instrument - https://www.instrument.com/
- Basic - https://www.basicagency.com/
- Ueno - https://techcrunch.com/2021/01/06/twitter-acquihires-creative-agency-ueno-to-help-design-new-products/
Dive is where the best designers never stop learning 🤿
🌐 dive.club 🐦 twitter.com/joindiveclub

Ready for a masterclass in positioning? Nick Pattison has been working for himself for well over 10 years... but recently he's laser-focused on running 1-week brand sprints (and it's working). So this episode is a deep dive into his new freelance playbook:
- The automations that allow him to focus on sales and creative direction
- Lessons learned from running 25+ brand sprints at $15k each
- How Nick focuses on growing his creative muscles
- His strategies for presenting work to clients
- Why he stopped writing proposals
- + a lot more…
- Nick’s agency: Primary Studio - https://primary.studio/
- Nick’s talent company: Stellar - https://www.stellar.work/
- Nick’s Twitter - https://twitter.com/thenickpattison
Dive is where the best designers never stop learning 🤿
🌐 dive.club 🐦 twitter.com/joindiveclub

This episode is the ultimate design founder story. Dennis shares all of the ups and downs along his journey to build Amie—a new productivity tool that captures your emails, calendar, and to-dos in a single beautiful product. Some of the highlights:
- Where Dennis draws inspiration
- The traits Dennis looked for in early hires
- What Dennis looks for in design candidates
- The backstory behind Amie’s viral website launch
- How Dennis balances his intuition with product feedback
- How Dennis thinks about innovating vs. capitalizing on familiarity
- Things 3 app - https://culturedcode.com/things/
- Stefan - https://twitter.com/_animify the Amie design engineer
- Devin - https://www.cognition-labs.com/introducing-devin—AI coder
- Brian Chesky interview - https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach on Lenny’s Podcast
- The Amo app - https://amo.co/
- Dennis’s custom Amie pants - https://pbs.twimg.com/media/GEoOIsjW0AUYiTj?format=jpg&name=900x900
Dive is where the best designers never stop learning 🤿
🌐 dive.club 🐦 twitter.com/joindiveclub
Now you can join advanced courses taught by the top designers to help you take a huge leap forward in your career 💪