10 episodios

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Question Authority Fairing (formerly EnquireLabs)

    • Ciencia

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

    Conversion Rate Optimization With Drew Himel

    Conversion Rate Optimization With Drew Himel

    We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

    • 19 min
    Shane Pittson: Quip Head Of Growth & Marketing

    Shane Pittson: Quip Head Of Growth & Marketing

    We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

    • 17 min
    Customer Experience with Alex Genov

    Customer Experience with Alex Genov

    We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

    • 23 min
    Zero-Party Data with Gen Furukawa

    Zero-Party Data with Gen Furukawa

    We ask about zero-party data with Gen Furukawa of Prehook.

    • 21 min
    Quant Vs. Qual with Sam Deutsch

    Quant Vs. Qual with Sam Deutsch

    We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

    • 14 min
    Behavioral Science with Lilly Kofler

    Behavioral Science with Lilly Kofler

    We ask about behavioral science with Lilly Kofler.

    • 21 min

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