12 episodios
Team Sports Marketing with Kirk Wakefield Kirk Wakefield
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- Deportes
A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.
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Chapter 14: Affinity Transfer and ROI
Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.
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Chapter 13: Affinity Transfer Model
Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.
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Ch. 10 - Moving the Merchandise
Kirk discusses Chapter 10: Moving the Merchandise.
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Chapter 9 - The Sportscape
Kirk discusses Ch. 9: Managing the Sportscape.
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Chapter 8: Promotional Incentives
The author discusses key terms from Chapter 8.
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Chapter 7 - Setting Prices for Sports & Entertainment
Kirk discusses key terms from Chapter 7.