31 min
#45 - Omni-channel retailing is here to stay The State of CRM in BtoC
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- Marketing
The majority of brands still don’t make omnichannel retailing a priority. Why?
1) There is a lack of understanding in terms of what it actually is and why it’s important and
2) it’s difficult to operationalize from a business perspective.
Today, we chat about what omnichannel retailing is and isn’t and what retailers should consider when building an omnichannel strategy.
The majority of brands still don’t make omnichannel retailing a priority. Why?
1) There is a lack of understanding in terms of what it actually is and why it’s important and
2) it’s difficult to operationalize from a business perspective.
Today, we chat about what omnichannel retailing is and isn’t and what retailers should consider when building an omnichannel strategy.
31 min