74 episodes

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Ad Age Marketer's Brief E.J. Schultz

    • Business News

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

    The long-term real estate effects of COVID-19

    The long-term real estate effects of COVID-19

    Paige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.

    • 24 min
    Sonic Drive-In's brand overhaul

    Sonic Drive-In's brand overhaul

    Sonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.

    • 24 min
    America's Hottest Brands

    America's Hottest Brands

    Ad Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.

    • 25 min
    Wyndham CMO on new travel trends

    Wyndham CMO on new travel trends

    Lisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.

    • 23 min
    How a Black-owned coffee startup is handling its newfound buzz

    How a Black-owned coffee startup is handling its newfound buzz

    Pernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during the pandemic.

    • 27 min
    Halloween's COVID-19 candy outlook: Trick or treat?

    Halloween's COVID-19 candy outlook: Trick or treat?

    Tim LeBel, Mars Wrigley’s chief Halloween officer, joins Marketer’s Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.

    • 24 min

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