AHAA: The Voice of Hispanic Marketing Association of Hispanic Advertising Agencies AHAA

How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market.  Each panelist presented what factors have most impacted their brand, how they’ve modified their strategy and how a common trend (i.e. Spanglish) has helped them unite forces in order to reach a new generation of audiences.  Are you leading the “consumidor”? Or is the market  “siguiendote a ti”? Panelists: Gabriela Martinez, VP of Marketing (Latin America) & GM (USA) Sie7e,  Warner Music, Grammy winning artist Robert Isaac, Director of Music Programming, Mun2 Javier Romero, #1 Hispanic DJ in Miami at Amor 107.5 

TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client. Note: This podcast contains the audio for videos included in the presentation. SPEAKERS: David Cardona, Multi-Cultural Team Leader, The Clorox Company Lupe De Los Santos, Group Manager of Hispanic Marketing Communications, The Clorox Company 

HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST  This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques. Panelists: Solomon Romano, Head of Hispanic Marketing, Delta Dental Rosanna Fiske, APR, PRSA Immediate Past Chair GSC Program Director and Associate Professor, Florida International University Natalie Boden, President and Founder of BodenPR Manny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder

Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including: New Advisory Board New Board Members 2012 Online University Exciting Research Speaker: Roberto Orci, Chair of AHAA and CEO of Acento

Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all communication must add value or risk falling on deaf ears. Essex will use Droga5’s award-winning “Decode Jay-Z” campaign as a blueprint for the sort of work that transcends characterization, delivers successful results for clients, and truly rewards consumers. Presenter: Andrew Essex, CEO, Droga5

Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities” The study identifies current trends, facts and figures and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA.