Bicycles Need a ReBrand (Chris from Propel Bikes‪)‬ The Path Less Pedaled Podcast - Contemporary Bicycling Culture

Chris Nolte is the founder of Propel bike shops specializing in transportation focused e-bikes as well as a Youtuber.  We discuss the challenges of rebranding the bicycle in North America away from just riding for sport.
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Original Interview: https://youtu.be/2QNmjJTvQYs