37 min
Branding the unspeakable... Paradise Talks - Industry Insiders
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- Design
When you think of sexy brands or even products that would be sexy to sell, life insurance probably wouldn’t be high on the list.
Beyond being presumed dry or dull, there’s the taboo around the subject of death and a reluctance for us as consumers to face up to our own mortality and think about what happens to our loved ones after we’ve gone. So, today we’re looking forward to an open and candid chat with a guest who represents a life insurance brand that is so far from boring or corporate that it might just make you sit up and listen.
Banishing taboos, opening up the conversation around death and what happens to the people we love after we’re gone, and doing it all in the cleverest of irreverent and appealing ways is the brand, DeadHappy. Joining me to tell us how genius branding is done when it comes to the unspeakable, is DeadHappy’s Head of Brand, Eddy Edwards
Hosted on Acast. See acast.com/privacy for more information.
When you think of sexy brands or even products that would be sexy to sell, life insurance probably wouldn’t be high on the list.
Beyond being presumed dry or dull, there’s the taboo around the subject of death and a reluctance for us as consumers to face up to our own mortality and think about what happens to our loved ones after we’ve gone. So, today we’re looking forward to an open and candid chat with a guest who represents a life insurance brand that is so far from boring or corporate that it might just make you sit up and listen.
Banishing taboos, opening up the conversation around death and what happens to the people we love after we’re gone, and doing it all in the cleverest of irreverent and appealing ways is the brand, DeadHappy. Joining me to tell us how genius branding is done when it comes to the unspeakable, is DeadHappy’s Head of Brand, Eddy Edwards
Hosted on Acast. See acast.com/privacy for more information.
37 min