51 min
Brian Dean - Founder of Backlinko & SEO Expert - Lot's of SEO Insights Back2Business Podcast
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- Marketing
Internationally recognised SEO expert and Backlinko founder Brian Dean joins Kurt and Di today to discuss how he went from failing to succeeding in the world of online business.
They discuss how to ensure you do not hire the wrong people, how to scale your business and how to grow your YouTube channel.
KEY TAKEAWAYS
The main takeaway from reading the book “The four hour work week” is that almost anyone can do it, if they apply the right strategies. It is not about who you are as a person it is just doing the right things. Your identity may be wrapped up in your job role or your academic achievements but you can change that if it no longer serves you. Even if you have never tried to go on your own, it is still doable.
To ensure you do not hire the wrong people you can create a two part filter. Firstly, put something in your job proposal that they have to include in the cover letter showing that they read it, this proves that they can follow instructions. Secondly, hire everyone for a test project rather than hiring them straight away for the real things, this will save you money and time in the long run.
When you are just getting started in business it is all about grinding and figuring things out. Once you move past this point, you need to focus on scaling your business. That has less to do with SEO and more to do with creating a good work culture, creating systems and hiring more staff.
If you are looking to start and grow your YouTube channel some good advice is to create great content and continue to post regularly. Good content has a way of finding its way to get views although you will still need to promote it. YouTube is a platform that is much fairer than others, you have a chance to get your video seen without having to work extremely hard.
Watch other YouTube channels that have high subscriber counts and are outside of your niche, then compare the structure of their videos to yours. You should then look at other Youtube channels within your niche and identify what seems to be working and what doesn’t. Incorporate these findings into your videos.
Working remotely will not impact your productivity even if you move around and work from different cities of countries around the world.
BEST MOMENTS
“Even if you have never even tried this, it is still doable.”
“For every prince, there are 100 frogs.”
“How it starts is how it ends.”
“With YouTube, I would say focus on your videos more than your ‘bells and whistles’ stuff.”
ABOUT THE GUEST
Brian Dean is an internationally recognized SEO expert. After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way. Since launching Backlinko, Brian quickly made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online.
Sign up for Brian's newsletter: https://backlinko.com Linked In: https://www.linkedin.com/in/brianedeanTwitter: https://twitter.com/backlinko?lang=en
ABOUT THE HOSTS
Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global ecommerce, web development and online marketing agency headquartered in the UK.
Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.
CONTACT INFO
https://instagram.com/kurtwilson.ukhttps://instagram.com/diforster.ukhttps://instagram.com/advansys.ukhttps://www.youtube.com/c/diforster
https://www.advansys.comhttps://promote.agencyhttps://back2business.show
Internationally recognised SEO expert and Backlinko founder Brian Dean joins Kurt and Di today to discuss how he went from failing to succeeding in the world of online business.
They discuss how to ensure you do not hire the wrong people, how to scale your business and how to grow your YouTube channel.
KEY TAKEAWAYS
The main takeaway from reading the book “The four hour work week” is that almost anyone can do it, if they apply the right strategies. It is not about who you are as a person it is just doing the right things. Your identity may be wrapped up in your job role or your academic achievements but you can change that if it no longer serves you. Even if you have never tried to go on your own, it is still doable.
To ensure you do not hire the wrong people you can create a two part filter. Firstly, put something in your job proposal that they have to include in the cover letter showing that they read it, this proves that they can follow instructions. Secondly, hire everyone for a test project rather than hiring them straight away for the real things, this will save you money and time in the long run.
When you are just getting started in business it is all about grinding and figuring things out. Once you move past this point, you need to focus on scaling your business. That has less to do with SEO and more to do with creating a good work culture, creating systems and hiring more staff.
If you are looking to start and grow your YouTube channel some good advice is to create great content and continue to post regularly. Good content has a way of finding its way to get views although you will still need to promote it. YouTube is a platform that is much fairer than others, you have a chance to get your video seen without having to work extremely hard.
Watch other YouTube channels that have high subscriber counts and are outside of your niche, then compare the structure of their videos to yours. You should then look at other Youtube channels within your niche and identify what seems to be working and what doesn’t. Incorporate these findings into your videos.
Working remotely will not impact your productivity even if you move around and work from different cities of countries around the world.
BEST MOMENTS
“Even if you have never even tried this, it is still doable.”
“For every prince, there are 100 frogs.”
“How it starts is how it ends.”
“With YouTube, I would say focus on your videos more than your ‘bells and whistles’ stuff.”
ABOUT THE GUEST
Brian Dean is an internationally recognized SEO expert. After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way. Since launching Backlinko, Brian quickly made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online.
Sign up for Brian's newsletter: https://backlinko.com Linked In: https://www.linkedin.com/in/brianedeanTwitter: https://twitter.com/backlinko?lang=en
ABOUT THE HOSTS
Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global ecommerce, web development and online marketing agency headquartered in the UK.
Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.
CONTACT INFO
https://instagram.com/kurtwilson.ukhttps://instagram.com/diforster.ukhttps://instagram.com/advansys.ukhttps://www.youtube.com/c/diforster
https://www.advansys.comhttps://promote.agencyhttps://back2business.show
51 min