11 min
Burger King Kids Club Martini Shot
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- News
Remember the Burger King Kids Club, the chain’s ad campaign targeted to “the kids?” There was Kid Vid, the white, video game-playing leader; Jaws, the Black kid who loved to eat; and a boy in a wheelchair named (seriously) Wheels. The idea, Rob Long speculates, must have been devised at one of those offsite retreats, the kind TV execs love to do in Laguna. But hits rarely are born from suits tossing around banal concepts. Instead they begin with a writers’ novel idea, the equivalent of a delicious-looking hamburger.
Also, we’ve been nominated for a Webby Award, vote for us here by April 18th!
Transcript here. For more entertainment news, subscribe to The Ankler here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Remember the Burger King Kids Club, the chain’s ad campaign targeted to “the kids?” There was Kid Vid, the white, video game-playing leader; Jaws, the Black kid who loved to eat; and a boy in a wheelchair named (seriously) Wheels. The idea, Rob Long speculates, must have been devised at one of those offsite retreats, the kind TV execs love to do in Laguna. But hits rarely are born from suits tossing around banal concepts. Instead they begin with a writers’ novel idea, the equivalent of a delicious-looking hamburger.
Also, we’ve been nominated for a Webby Award, vote for us here by April 18th!
Transcript here. For more entertainment news, subscribe to The Ankler here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min