85 episódios
Changing the Game with Digital Engagement, Presented by SAP The VoiceAmerica Talk Radio Network
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- Tecnologia
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement broadcasts live on the VoiceAmerica Business Channel.
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Digital Engagement in Sales and Marketing 2030: Visionaries Speak
The Buzz 1: “The best marketers are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities…” (smartinsights.
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Arming Marketers with Skills for Today and The Decade Ahead
The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO)
The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. -
Social Media Marketing aka Building Your Boat While Sailing
The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing)
The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends. -
Out with the Old, In with Marketing Automation: Benefit or Spammy
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Brand Marketing in a Post-Pandemic World
The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder)
The Buzz 2: “Your brand is the single most important investment you can make in your business. -
Web Optimization: Make Your Customers’ Digital Journey Suck Less!
The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.
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