53 episódios

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

CMO Conversations With Tricia Gellman Drift

    • Marketing

Welcome to CMO Conversations – a brand new podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

    
The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman

    
The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman

    There’s using your product to tell a story, and then there’s using your product to tell breaking news stories. In this episode of CMO Conversations, Tricia speaks with Nancy Coleman, CMO of Maxar (a space technology company), about the Maxar News Bureau – a partnership program with top tier media organizations that uses satellite imagery to provide indisputable truth at a time when credibility is critical.

    Tricia and Nancy discuss the story that started it all – which involved the Associated Press, three investigative journalists, and smoking gun satellite imagery from Maxar – and resulted in the freeing of more than 2,000 slaves in Southeast Asia’s commercial fishing industry, action from the U.S. government, and a Pulitzer Prize.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Nancy on Twitter @triciagellman @ncoleman_dg @HYPERGROWTH_Pod
    --
    For more on the Maxar News Bureau, visit: https://www.maxar.com/news-bureau

    To read the Pulitzer Prize-winnin report by the Associated Press, visit: https://www.ap.org/explore/seafood-from-slaves/

    Video "How Maxar Sees Slavery From Space" https://www.youtube.com/watch?v=HPgth3PgxiE&ab_channel=MaxarTechnologies

    • 23 min
    The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters

    The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters

    Vidya Peters is back on CMO Conversations, this time going even deeper on the importance of hiring and the leadership lessons she's learned building a marketing team from the ground-up. Plus, learn why *this role* was the first hire Vidya made (before she even joined Marqeta).

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Vidya on Twitter @triciagellman @vidya_peters @HYPERGROWTH_Pod

    • 20 min
    Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

    Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters

    Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of Marqeta) shares her unique path to the world of marketing, the ups and downs she faced along the way, and how her failures have shaped her approach to leadership. Vidya also describes how her background in consulting, engineering, and product management has influenced her approach to hiring, plus the three attributes she looks for when hiring marketers.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Vidya on Twitter @triciagellman @vidya_peters @HYPERGROWTH_Pod

    • 19 min
    What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

    What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley)

    Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode, find out how Katharine’s leadership and commitment to driving revenue helped transform the brand, align (and action) GTM teams, and triple FADV’s valuation prior to its sale in Jan 2020.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Katharine on Twitter @triciagellman @KatharineMobley @HYPERGROWTH_Pod

    • 46 min
    Why Is Change So Threatening? (With Proxyclick's Harish Peri)

    Why Is Change So Threatening? (With Proxyclick's Harish Peri)

    If there's one thing we marketers can count on, it's change. In fact, Harish Peri (CMO of Proxyclick) has made a career out of it. While some people run from change or refuse to it admit it's happening (come on, we've all been in those meetings), Harish is someone who runs toward change. He embraces it. On this episode of CMO Conversations, you'll learn how to drive (and sell) transformation internally, what Harish says is the secret sauce for building trust, how to get endorsements from your detractors, why change is so threatening – and what you can do about it.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia on Twitter @triciagellman @HYPERGROWTH_Pod

    • 46 min
    Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina)

    Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina)

    One thing we don't talk about enough is the power of partnerships. That changes today, with special guest Scott Brazina, the CMO of Impact. Tricia and Scott talk about the rise of the partnership economy, why partners are a critical third channel for revenue growth, what a successful partnership program looks like, and how partnerships are shaping the future of marketing.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Scott on Twitter @triciagellman @ScottBrazina @HYPERGROWTH_Pod

    • 17 min

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