The College Essay Guy Podcast: A Practical Guide to College Admissions Ethan Sawyer

This week, Tom Campbell (CEG’s Community Manager) is joined by Ayesha King (Director of College Counseling at the International School of Los Angeles) to talk about letters of recommendation. They get into:
What goes into a letter of recommendation?  How are they evaluated by colleges? Who should students consider asking, and how do they ask? What can students and families do to ensure that their letters are the best they can be? What are FERPA rights and why should you waive them? Ayesha King (she/her) has over twelve years of experience in admissions at the secondary, undergraduate, and postgraduate levels, developing her values of social justice, equity and access. She is currently the Director of College Counseling at the International School of Los Angeles (LILA), a French International school, where she is stretching her skills working with students considering post-secondary options all over the world. She holds her Bachelors degree from the University of Redlands and her Masters degree from California Lutheran University. Ayesha loves spending time with her two boys and two dogs, visiting Disneyland, and talking about pop culture.  
This is the next episode in our series on What Colleges Want. Stay tuned for our upcoming episode about writing letters of recommendation for teachers and counselors. Tom will be joined by Hanah Lim (CEG’s Director of Workshops and a former high school English teacher), where they provide their tips, tricks, and hacks to help you write more efficient and effective letters for your students.
 
Play-by-Play
2:49 - How important are letters of recommendation to admissions officers?  5:55 - Why might it be called a “Letter of Advocacy” instead? 7:19 - When would a letter of recommendation make a big impact on a student’s application? 13:38 - Should students also share this important context if it’s already in their recommendation letter? 15:35 - How can students determine how many letters to request? 19:49 - What is being said in these letters? 26:38 - Which teachers are typically the best to ask for a recommendation letter? 29:51 - Why should students consider asking a teacher from a class they struggled in? 30:47 - What can students do to help their teachers & counselors write the best letter possible? 36:06 - What information should students share with their recommenders? 39:20 - How should students ask for a letter once they have determined who to ask? 44:41 - Do students ever see their letters of recommendation?  48:24 - Closing advice for parents & students  
Resources
How to Ask for a Letter of Recommendation for College: Step-by-Step Guide for Students CollegeTransitions Blog Post - College Recommendation Requirements Podcast Ep. 505 - What Colleges Want (Part 5): A Crash Course in the Supplemental Essays + Application with Ethan Sawyer (College Essay Guy) How to Write a Successful Common App Activities List How to Use the Common App Additional Information Section: Guide + Examples 100 Brave + Interesting Questions Pedro Pascal Cries From His Head While Eating Spicy Wings  

On today’s episode, Ethan is joined by Christine Bowman, Assistant VP for Admission at Southwestern University. In part 6 in our series on What Colleges Want, Ethan and Christine get into:
What is demonstrated interest and how do colleges track it?  How important is demonstrated interest to a student’s chance of getting in? How might students find out if a particular school considers demonstrated interest in their admission review? What are some practical ways you can demonstrate your interest to colleges? Christine Bowman is the Assistant VP for Admission at Southwestern, where she oversees the admission department to set enrollment and retention philosophies. She has a Masters in Higher Ed Administration from UT-Austin, was the Co-Chair for the 2007 NACAC National Conference in and has served two terms as the Chair of the Colleges that Change Lives Board of Directors (see last season’s episode with Ann Marano for more on CTCL’s work). She currently serves on the advisory board of ROCA-NM (Rural Opportunities for College Access) and, with almost 30 years of experience in the admission profession, Christine believes in guiding students to find the right college fit and regularly gives presentations encouraging a stress-free college search process.
We hope you enjoy the conversation! 
 
Play-by-Play
2:15 - What is demonstrated interest? 5:00 - Why might demonstrated interest be important to colleges? 8:22 - What is yield? 11:24 - How can students demonstrate interest for a particular school?  15:17 - What can colleges track? 18:52 - For whom does demonstrated interest matter most?  23:47 - How to “break up” with a college 27:05 - What are some practical tips for students as they reach out to a college? 30:10 - How might an admissions officer use demonstrated interest? 32:58 - What ways can students demonstrate interest without visiting campus? 37:24 - What is the difference between early action, early decision, and regular decision? 40:25 - How important is the college interview? 48:10 - What can parents do to support their students during this process? 53:02 - Closing advice for parents, students, and counselors   
Resources
A Behind the Scenes Look at Demonstrated Interest w/Christine Bowman (Southwestern University) What is Demonstrated Interest? A Practical How-To Guide Factors in the Admission Decision (NACAC Report) How to Decide Whether to Apply Early Action (EA) or Early Decision (ED) College Interview Tips and Strategies - The Ultimate Guide CEG Podcast Episode 411: Finding Your Why, What a Liberal Arts Education Really Is, and How to Figure out What You Actually Want w/ Ann Marano (CTCL)  

On this week’s episode, Tom Campbell (CEG’s Community Manager) sits down with Ethan Sawyer (College Essay Guy) for Part 5 in our What Colleges Want series to talk about some of the other written parts of the application—the activities list, additional information section, and supplemental essays. Tom and Ethan get into:
How can students write a great Activities List?  How can you find out what colleges are looking for in the supplemental essays? And what even is the additional information section? What is a ‘Super Essay’ and how might it be useful? How does a student know when their application is complete? Fun fact: You’ll find the YouTube video version of this podcast on the College Essay Guy YouTube channel.
 
Play-by-Play
1:09 - What are the other writing components of a college application? 5:26 - How can students write a great Activities List?  9:33 - Does the order of the activities matter? 11:41 - Are activities from 9th and 10th grade worth putting in the Activities List? 13:37 - When should students elaborate on Activities in their Additional Info section? 17:05 - What else can go into the Additional Info section?  23:14 - What are some things to avoid putting in the Additional Info section? 24:41 - How should students format the Additional Info section? 26:19 - Why do some colleges have supplemental essays? 27:31 - What are some of the most common supplemental essays prompts? 34:11 - How might institutional priorities impact an individual applicant?  44:14 - What is a ‘Super Essay’ and how is it used? 49:12 - How does a student know when their application is complete?  
Resources
How to Write a Successful Common App Activities List How to Use the Common App Additional Information Section: Guide + Examples My College List (Research + Essay Topic Tracker) School-Specific Supplemental Essays Why This College Essay Guide + Examples How to Combine Your College Essay Prompts (To Save 20+ Writing Hours) What the Heck are "Hooks" and "Institutional Priorities"? The Values Exercise CEG Podcast Episode 101: Life As an Undocumented Student at Harvard CEG Podcast Episode 504: What Colleges Want (Part 4): A Crash Course in the Personal Statement with Ethan Sawyer (College Essay Guy)

On this week’s episode, Tom Campbell (CEG’s Community Manager) sits down with Ethan Sawyer (College Essay Guy) for Part 4 in our What Colleges Want series to talk about the personal statement. According to the latest State of College Admission report – after grades, course rigor, and positive character traits (see previous episodes), the college essay is what colleges care about most. Tom and Ethan get into: 

What is the purpose of the personal statement?  How do you find a topic, especially if you’re not writing about challenges?   Why do I recommend students NOT choose a common extracurricular activity as their main college essay topic?  How do you stand out?  And how do you know when you’re done? Fun fact: You’ll find the YouTube video version of this podcast on the College Essay Guy YouTube channel.
 
Play-by-Play
1:38 - What is the purpose of the personal statement in the college admission process? 2:53 - How might students use this statement for multiple schools?  3:48 - Should students talk about challenges they’ve faced in a personal statement?  6:47 - Should students talk about their major or career goals? 8:33 - Where is the best place to discuss extracurricular activities?  10:20 - Should students explain red flags in their personal statement? 11:26 - How can students brainstorm potential topics for their personal statement? 17:56 - What is the structure of a personal statement? 21:11 - How can students stand out? 28:57 - Case Study: What does the process look like from brainstorming to final draft? 35:39 - How does a student know when their essay is done? 38:27 - Is there a place for artificial intelligence in the college essay? 41:47 - have personal statements shifted since the Supreme Court ruling on Race-Conscious Admissions? 44:04 - Why does the personal statement process matter? 49:14 - Closing thoughts  
Resources
YouTube Video version of this episode (504) Sample personal statements 7 Brainstorming Exercises (YouTube video) The “Food” essay (YouTube video analysis) The Great College Essay Test Why You Don’t Have to Write about Trauma in Your College Essay to Stand Out—and What You Can Do Instead Matchlighters Informaiton CEG Podcast Episode 404: Race-Conscious Admission Was Struck Down—What Does This Mean and What Can Students and College Counselors Do? w/ Jay Rosner Is It “Okay” to Talk About Race in Your College Application and Essays—And If So, How Should You Do It?  

In today’s two-part episode, we’re delving into one of the potentially more confusing aspects of what colleges want — “positive character attributes” — which 65.8% of colleges give considerable or moderate importance. 
In part 1, I’m joined by Tom Bear (VP for Enrollment at Rose-Hulman Institute of Technology) and Bob Massa (former chief admissions/enrollment officer at Johns Hopkins University, Dickinson College and Drew University) to discuss:
What are these positive character attributes? Why are they important to colleges? How do colleges decide which qualities to seek and how to evaluate for them? How do students show these qualities in their application?  Part 2 is with Trisha Ross Anderson, from the Harvard Graduate School of Education’s Making Caring Common Project, and we get into:
How Making Caring Common helps colleges figure out what they are looking for How some colleges are working to increase access and equity in admissions Advice to parents as they navigate this process with their students
Tom Bear has been working in college enrollment since 1987 at a variety of institutions, including as VP for Enrollment at University of Evansville, Senior Director of Enrollment at Notre Dame and now as the VP for Enrollment at Rose-Hulman Institute of Technology. He joined the Character Collaborative in 2017, served as Board Chair and will chair NACAC’s Character Focus Initiative.
Bob Massa got his Doctorate in Higher Education from Columbia, served as the chief admissions/enrollment officer at Johns Hopkins University, Dickinson College and Drew University and Co- founded the Character Collaborative in 2016. Although he has retired from full-time work after 45 years of campus-based work, he is an adjunct professor at the University of Southern California’s online masters program in enrollment management.
Trisha Ross Anderson has served on research teams at the Harvard Graduate School of Education for the past 13 years. She’s worked with the Making Caring Common (MCC) Project to help write reports including one called Turning the Tide that focuses on reform of the college admission process. She leads MCC’s college admissions initiatives with Richard Weissbourd and currently serves on NACAC’s Character Focus Initiative Advisory Council. 
 
Play-by-Play
0:00 - Meet Tom Bear and Bob Massa (Part 1) 2:12 - What do colleges mean by “positive character attributes”?  3:55 - What are some examples of these “positive character attributes”?   4:58 - Why is it important for students, parents, and counselors to think about these qualities? 7:16 - How do colleges decide what qualities they’re looking for? 12:04 - How do colleges evaluate students for these qualities? 13:09 - Example of a rubric on extraordinary commitment to others 19:10 - Why don’t colleges share their rubrics for what they’re looking for? 21:18 - What can students do to better understand what a particular school is looking for? 24:08 - How do colleges evaluate “character” in an applicant?  29:58 - What is the high school profile and how is it used in a student’s evaluation? 31:20 - Why is it important to think about positive character attributes now? 35:56 - How can students demonstrate these qualities in their college applications?  40:00 - What can parents do to help their students in this process?  42:01 - Meet Trisha Ross Anderson (Part 2) 43:09 - What is the Making Caring Common (MCC) project? 44:37 - How is MCC working with colleges?  46:17 - Why is it difficult to create a rubric for these qualities? 48:16 - How is MCC helping colleges decide on what they are looking for?  52:45 - How is MCC helping colleges to increase equity and access in the college admissions process? 57:33 - Advice for parents on navigating this process with their students 1:01:31 - Closing thoughts   
Resources
Making Caring Common Character Assessment in College Admission Guide Turning the Tide (2016): Insp

On today’s episode, Tom Campbell (CEG’s Community Manager) and Nitzya Cuevas-Macias (Director of College Programs at Downtown College Prep) cover:
How do students decide which classes to take—and what questions should they ask when deciding? Key recommendations for selecting English, math, science, social studies, language, and elective courses The most frequently asked questions we get asked about courses and grades Nitzya Cuevas-Macias was a first-gen college student at UC Berkeley where she studied History and Legal Studies, and earned her Master’s in Mexican American Studies from San José State. She’s been working in education for 16 years where the majority of her time has been in college access and success, in the CBO, non-profit world, k-12 public and charter, and community college. Currently, she is the Director of College Programs at Downtown College Prep, a free public charter in San José, CA and serves as a board member of the Western Association for College Admission Counseling. 
We hope you enjoy!
 
Play-by-Play:
2:21 - Introductions 6:02 - What are key things to keep in mind when planning your high school experience?  10:21 - Subject area recommendations 11:40 - English  16:04 - Math 21:34 - Science  28:02 - Social Studies 31:11 - Languages 33:06 - Visual/Performing Arts  36:17 - Electives 36:39 - Rapid-fire FAQs about grades 37:43 How do colleges evaluate my course grades and transcript? 38:22 - Is it important to only get Straight-As to have a chance?  40:29 - How do colleges evaluate my GPA? 42:05 - How can students balance a high GPA with challenging courses? 44:28 - Should students increase their rigor every year? 45:23 - Is it a good idea to take additional summer or online courses? 49:43 - How important is class rank? 51:19 - Should I pick Honors, AP, IB, or Dual Enrollment?  54:17 - Are AP and IB scores important if my school doesn’t offer AP courses? 57:28 - How do I know what classes to take if I don't know what I want to study or where I want to go to college? 59:59 - Wrap up / closing thoughts Resources:
Coursera UC Scout Episode 403: AP, IB, Honors, Oh My!: How Admissions Officers View Your High School Courses, Rigor, and School Context - Susan Tree Episode 213: Self-Directed Learning (Why You Can Quit HS & Be Okay) What are AP classes? IB vs AP Easiest AP Classes Hardest AP Classes