55 min
Dan Simmons: B2B Marketing Lessons from His Novel, The Terror, with JumpCloud CMO Micha Hershman Remarkable Marketing
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- Marketing
Every B2B brand voice sounds the same. Let’s mix in some drama, a bit of comedy, maybe even suspense.
We’re here to convince you to blend genres and create something new, unique and attention grabbing.
We’re taking notes from author Dan Simmons and his book The Terror with the help of our guest, JumpCloud CMO Micha Hershman.
Together, we talk about mixing genres, using persuasion, and basing your narrative on a true story.
Every B2B brand voice sounds the same. Let’s mix in some drama, a bit of comedy, maybe even suspense.
We’re here to convince you to blend genres and create something new, unique and attention grabbing.
We’re taking notes from author Dan Simmons and his book The Terror with the help of our guest, JumpCloud CMO Micha Hershman.
Together, we talk about mixing genres, using persuasion, and basing your narrative on a true story.
55 min