Design of AI: Podcast for Product Teams Design of AI

Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups.

He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally.

Add him on LinkedIn: https://www.linkedin.com/in/goodideas/

In this episode we cover:

▸ Top-down and bottom-up approaches to leading AI projects

▸ History of art and innovation is the history of rejection

▸ Leaders of AI projects often don’t anticipate what’s needed

▸ The problem with design thinking when building AI products

▸ How the creative & consulting worlds are enhanced by AI

▸ Use cases where AI will have impact

Subscribe to the Design of AI podcast for more in-depth resources for product teams.

For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com


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Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process.

Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them.

Have questions? Join the conversation https://www.linkedin.com/company/designofai/

Subscribe to the Design of AI podcast for more in-depth resources for product teams.

For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com


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Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. 

Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.

Have questions? Join the conversation https://www.linkedin.com/company/designofai/

Subscribe to the Design of AI podcast for more in-depth resources for product teams.

For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com




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How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.

Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data.

Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/

Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI.

And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com




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Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use.

She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M.

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There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers.

Ben’s newsletter: https://www.focusedchaos.co/

Design of AI, the podcast for product teams

Hosted by Brittany Hobbs & Arpy Dragffy 

Subscribe to the podcast

https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf

https://podcasts.apple.com/us/podcast/design-of-ai-the-ai-podcast-for-product-teams/id1734499859

https://www.youtube.com/@DesignofAI

And join our newsletter to get resources from our guests, plus key insights and strategies to help your business. Get it on our website: https://Designof.AI or find us on designofai.substack.com


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