Dump The Clutch Brad Zimmerman

Learn how Julian Pena applied his Stanford education in mechanical engineering to a position at Hendrick Motorsports that lead to a NASCAR championship in 2016 and is still active in the sport today. (Originally aired 2019)

With nearly 30 years of experience with two of the largest and most recognized professional sports organizations in the world, I finally got to sit down with John Olguin to pick his brain about his thoughts and musings on pro sports PR.  Done right, the PR department can become a vital part to any organization and can help bolster sales, marketing and overall team culture.  

Talking about some of the major moves in motorsports over the last few months as this episode dives into these topics and what it all means moving forward.

A deep dive into a new digital marketplace designed for college athletes (and grassroots racers) to monetize their NIL.  State and federal laws are constantly evolving around this topic and UPREZ's interface is designed to be a frictionless marketplace for both the athletes and brands alike looking to target/leverage the ever popular 18-21 age demo. 

The most pivotal time in history for NASCAR (and motorsports in general).  How are the sanctioning bodies handling moving forward to keep their sport whole while addressing social injustices at the same time?  How will the actions now affect sponsorship in the future?  How are the fan's views and opinions factoring into to all of this?  Lots of opinions flying around...these are mine through a motorsport lens.

Having athletic ability is great, but you won't go far without heart.  Mike Metcalf has been involved in sports his whole life and has co-produced a program that cultivates successful teams and thriving cultures that can be applied to both sports AND corporate teams alike.