E46: Legacy Brands' Ignored Data Goldmine The State of Retention Marketing

We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.

(00:54) - Ruchdi's Career Path So Far
(03:53) - Addressing Data's Neglect in Legacy Systems
(06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and Customer Retention
(10:38) - Unveiling the Oversight: Legacy Brands and the Untapped Potential of Data
(14:39) - Decoding ROI: Reimagining Success Metrics in Ruchdi's Univers
(19:03) - Balancing Act: Navigating Investment Strategies in MarTech and CDP Tooling
(22:31) - Ruchdi's Favorite MarTech Success Story: Impact and Metrics
(28:14) - Campaigns & Strategies: Bridging Offline to Online Customer Conversion
(31:45) - Discounting Dynamics in KSA: Ruchdi's Advocacy for Value-Added Services
(38:21) - How Ruchdi's Travels Nurture the Current Marketer in Him
(43:17) - MarTech: No Longer a Luxury, but a Necessity
(46:59) - Improved Business Performance through MarTech Understanding
(48:32) - AI: A Fundamental Aspect of Sustainable Solutions Today