1h 17 min
EP 3 — The Rapha fanboy club Pixel and Pop
-
- Design
#rapha #branding #design
On this episode of pixel and pop, we share our passion for cycling and discuss how companies like Rapha and Nike have used impeccable storytelling and branding to become synonymous with excellence. They are the gold standard and we’re emotionally invested.
0:00 Intro
1:35 Strava or it didn't happen
3:02 Specialized Brand Security
5:45 Bike tech
8:29 Climbing the Alps
9:57 Crashing on the Alps
13:05 Touring the city
14:12 Coffee
15:55 Rapha
21:56 Storytelling
28:17 More than the brand
32:31 Doing it at scale
35:58 Wealthsimple
40:05 Timing is everything
45:04 Brand blinders
48:11 AirBnb building trust
53:11 Emotional resonance
55:01 Creating emotional moments
57:56 Nike
1:07:42 Perception management
1:10:40 Employer brand
1:13:22 Getting started with branding
#rapha #branding #design
On this episode of pixel and pop, we share our passion for cycling and discuss how companies like Rapha and Nike have used impeccable storytelling and branding to become synonymous with excellence. They are the gold standard and we’re emotionally invested.
0:00 Intro
1:35 Strava or it didn't happen
3:02 Specialized Brand Security
5:45 Bike tech
8:29 Climbing the Alps
9:57 Crashing on the Alps
13:05 Touring the city
14:12 Coffee
15:55 Rapha
21:56 Storytelling
28:17 More than the brand
32:31 Doing it at scale
35:58 Wealthsimple
40:05 Timing is everything
45:04 Brand blinders
48:11 AirBnb building trust
53:11 Emotional resonance
55:01 Creating emotional moments
57:56 Nike
1:07:42 Perception management
1:10:40 Employer brand
1:13:22 Getting started with branding
1h 17 min