Episode #31 How To Turn An Unhappy Client Into One That Loves You Perry Mardon's Evolve Show

We all make mistakes and upset customers during the course of our business lives. But it’s how we deal with the problems that can set us apart. 
In this show I outline a customer service strategy that will enable you, if you make a mistake and let down a client, to win them over to the point that they will love you more than if you hadn't made the mistake in the first place.
It’s a pretty simple formula but one that many people don’t use because there is too much emotion caught up in the situation. 
With real life examples you will learn:
That you need to deal with issues promptly
That just apologising isn’t enough - you need to offer things that are worth more than the original product or service
That customers want their suffering to be recognised
That by offering free items with a high perceived value, you can turn a negative into a real positive and win over clients for life