1h
Episode #8 - Product-Led Growth How to Web Live
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- Tecnologia
This episode, find out all about Product-Led Growth strategy with Wes Bush, CEO & Founder of ProductLed, in a live conversation with Alexandra Marcu, VP of Marketing at 2Checkout(now Verifone).
Product-led growth is one of the darlings of 2020. And it makes so much sense – as the tech market becomes more and more crowded, product-led growth focuses on the product as the main vehicle to acquire, activate and retain customers or users.
Wes Bush is one of the undisputed leaders of this shift. The author of “Product-Led Growth: How to Build a Product That Sells Itself” and founder of the Product Led Institute, Wes comes with a fresh point of view in the product world.
The host of this episode is Alexandra Marcu, VP of Marketing at 2Checkout (now Verifone), an experienced marketing executive and a fan of product-led growth.
This episode aired on December 17, 2020.
This episode, find out all about Product-Led Growth strategy with Wes Bush, CEO & Founder of ProductLed, in a live conversation with Alexandra Marcu, VP of Marketing at 2Checkout(now Verifone).
Product-led growth is one of the darlings of 2020. And it makes so much sense – as the tech market becomes more and more crowded, product-led growth focuses on the product as the main vehicle to acquire, activate and retain customers or users.
Wes Bush is one of the undisputed leaders of this shift. The author of “Product-Led Growth: How to Build a Product That Sells Itself” and founder of the Product Led Institute, Wes comes with a fresh point of view in the product world.
The host of this episode is Alexandra Marcu, VP of Marketing at 2Checkout (now Verifone), an experienced marketing executive and a fan of product-led growth.
This episode aired on December 17, 2020.
1h