26 episodes

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing's past to understand how we got to where we are today, and see where we're headed in the future.

Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.

Connected Meta

    • Negócios
    • 5.0 • 1 Rating

Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing's past to understand how we got to where we are today, and see where we're headed in the future.

Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.

    You up? how to get an invite to your customers' group chat

    You up? how to get an invite to your customers' group chat

    Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers - and why almost everyone prefers it that way.

    • 21 min
    Uh-oh: why we can't get enough of messaging apps

    Uh-oh: why we can't get enough of messaging apps

    Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we're keener than ever to use the platforms we know best.

    • 16 min
    Give me your attention

    Give me your attention

    If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.

    • 24 min
    Bake it up a notch: how to thrive in a post-cookie world

    Bake it up a notch: how to thrive in a post-cookie world

    How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience - but what data are they prepared to give in return?

    • 21 min
    How the cookie crumbled: a brief history of internet advertising

    How the cookie crumbled: a brief history of internet advertising

    When 90s super-nerds created the first internet banner ads, they weren't even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.

    • 25 min
    Introducing Connected

    Introducing Connected

    Introducing Connected, a podcast from Meta that casts an expert eye on some of today's biggest marketing questions.

    • 49 sec

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