75 episódios
Gym World Worldwide John Franklin
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- Notícias
Gym World is a weekly show about making money in the fitness industry.
Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
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These gyms profit $30k/mo without staff
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Kieran
(4:16) What is The Garage Gym?
(12:56) Intentionally limiting gym capacity
(16:13) Services offered and community events
(21:20) Social media and content marketing strategy
(28:04) Gym expenses and maintaining a clean gym space
(35:44) Member autonomy and enhancing member experience
(40:58) Plans for growth
(45:11) Going from member to owner at The Garage Gym
(53:18) Where to go if you want to find Kieran -
This gym franchise is scaling to 50 locations
Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Brandon
(2:07) What is MADabolic?
(6:50) Branding and marketing for a fitness franchise
(14:01) Handling negative Google reviews
(16:23) Targeting a specific client avatar
(25:25) Designing a functional fitness space
(29:34) Pricing strategy
(35:37) Finding the right franchisee
(41:56) Next steps for MADabolic
(49:06) Interesting fitness concepts
(57:28) Where to go if you want to find Brandon -
Remote gym owner buys franchises for $0
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Evan
(5:00) Acquiring franchises for free
(7:09) What is MADabolic?
(14:03) The economics
(18:15) Making a gym profitable
(23:38) Finding the right operator
(28:43) Managing and retaining a remote team
(36:54) Paying staff
(38:28) Evaluating gym purchases
(41:10) Costs and timelines for opening a MADabolic
(46:22) What's next for Evan?
(50:35) Promising franchise concepts
(52:05) Where to go if you want to find Evan -
This training gym makes $100k/mo
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Mick
(00:57) What is Annex Sports Performance?
(6:34) Space utilization
(8:47) Staff and compensation
(13:17) Packaging and pricing
(14:29) Evolving the business
(15:47) Marketing and selling a sports performance gym
(18:45) Retaining athletes
(23:02) Attracting and on-ramping athletes
(26:27) Starting from scratch
(29:24) Challenges of scaling a fitness business
(35:16) Finding and developing talent
(44:02) How to avoid shiny object syndrome
(49:07) Where to go if you want to find Mick -
This positioning trick made this gym $150k in a week
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Pete
(7:12) Pete's background in the industry
(15:33) What is Cressey Sports Performance?
(20:22) Breaking down the business
(28:18) Entrepreneurship, business partnership, and work-life balance
(39:15) Challenges in marketing a sports performance gym
(46:31) Positioning and niching down
(55:20) The quick & dirty positioning exercise
(1:09:45) Advice for gym owners
(1:13:36) Where to go if you want to find Pete -
How this gym owner buys competing gyms for $0
In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Daniel
(2:14) Starting and growing a chain of CrossFit gyms
(14:27) Built-on gym acquisitions
(21:26) Valuating gyms
(24:28) Economics of CF Main Line
(30:54) Managing the gyms and marketing
(37:31) Buying a building
(49:09) What is CF Collective?
(1:06:24) What's next for CF Main Line?
(1:09:45) Where to go if you want to find Daniel