Heroes of Marketing Cloud DESelect
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- Technology
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In the Heroes of Marketing Cloud series, DESelect’s CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers.
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Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges | Episode 20
In this episode, Anthony Lamot interviews fellow CEO and Co-Founder, Andrea Tarrell from Sercante, who shares her career journey from content marketer to Salesforce ecosystem expert. They discuss the evolution of marketing technology, highlighting the transformative power of Salesforce Marketing Cloud. Andrea emphasizes the challenges and opportunities in implementing marketing automation platforms, emphasizing the importance of aligning business processes and leveraging the full capabilities of technology. The conversation also underscores the value of community engagement and collaboration within the Salesforce ecosystem, reflecting a culture of generosity, support, and continuous learning.
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Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability | Episode 19
In this episode, our host and CEO Anthony Lamot has a conversation with Jyothsna "JB" Bitra, Salesforce Marketing Cloud Architect/Consultant at ARXCIENT. They go over JB's entry into the Salesforce ecosystem, explore how she came to found Marketing Cloud Learning Camp, and relive her winning of the coveted Golden Hoodie. This episode also covers women in the Trailblazer Community and what's like to be a fellow community group leader.
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Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud | Episode 18
In this episode, our host and CEO Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution.
They go over Aaron’s new firm, Engage Evolution, and explore Aaron’s involvement in the development of Spring’s new one on one email personalization function. This episode also covers AI, Data Cloud, and advice for new SFMC customers. -
Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17
In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.
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William McMahon: Being a Techonology-Agnostic SI, Odoo vs SFMC & AI tips | Episode 16
In this episode, our host and CEO Anthony Lamot has a conversation with William McMahon, CEO and Founder at Gravitai, a Marketing Cloud System Integrator. William walks us through some of his career highlights and explains what it means to be a “Technology-Agnostic system integrator.” Additionally, he compares his experiences with Odoo and SFMC platforms and goes over the implementation of Artificial Intelligence in his personal and professional lives.
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Arthur Backouche: Artificial Intelligence, AMPScript, SSJS vs SQL | Episode 15
In this episode of Heroes of Marketing Cloud, our host and CEO Anthony Lamot has a conversation with Arthur Backouche, Senior SFMC Consultant at Skie. Arthur and Anthony take a deep dive into new trends in Marketing Cloud, the best way to personalize, and up-and-coming technologies, such as Artificial Intelligence.