How can banks operationalize customer insights? CX Innovators
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- Tecnologia
Banks have a lot of data to work with, especially customer data. However, having raw data is not enough, businesses and banks also need to turn that data into insights. But even with those insights, it can be a major challenge to turn them into actionable strategies to improve the customer experience. How can banks operationalize customer insights? This was a topic, ATM editor Bradley Cooper explored with Shelly Chandler, customer experience leader and strategist and founder of EvolveCX Consu...
Banks have a lot of data to work with, especially customer data. However, having raw data is not enough, businesses and banks also need to turn that data into insights. But even with those insights, it can be a major challenge to turn them into actionable strategies to improve the customer experience. How can banks operationalize customer insights? This was a topic, ATM editor Bradley Cooper explored with Shelly Chandler, customer experience leader and strategist and founder of EvolveCX Consu...
19 min