How I Built My Practice w/ Gene Monterastelli Gene Monterastelli

Many small business owners find it difficult to write for their business. Writing is not a skill most of us think we have.
This week I share with you one of my favorite ways to come up with text that is surprisingly easy and also something that you are already good at doing.
If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.
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From time to time it is a good idea to check in to see why we are taking the actions we take. Some of the tasks on our to-do list are very valuable and others not so much.

It is useful for us to ask the question "Why am I doing this?" This week in the podcast we explore how to evaluate the value of each of the tasks we do and decide if we should continue to do them.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.

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Many freelancers and small business owners make the same error. They mistake their mission for their unique value proposition and vice versa.

If you are making this mistake then it will prevent you from communicating clearly with your audience. In this week's podcast I talk about the difference between the two, why it is valuable to understand both, and how to use the right one when communicating.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.

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One the most profitable decisions that I have made in my business is to give away a great deal of free content. For my main business I have created over 700 free resources since 2007.

Of all the free resources I have created, none of them have been in or attached to my weekly email newsletter. I have always included links from the newsletter to my website.

This week in the podcast I explain the two reasons why I do this.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Writer's block is no fun.

The longer you sit not writing the harder it is to write.

This week in the podcast I share with you 5 ideas that will help you write when you don't know what to stay.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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In last week's podcast we talked about a simple formula for constructing a sales letter.

This week I cover what your reader is supposed to think and say after they have read the sales letter.

Here is a hint: It's not "Wow, that was really well written!"

Listen to see what you want them to say instead if you want your business to grow.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS