How to write a positioning statement that attracts clients to your photography business Photographers on Brand

A while back, if you listened to any radio station in the DC area, you’d hear a catchy jingle with this slogan, “if you can’t we can!”
Pop quiz. What are they selling? I won’t tell you the name of the business.
Here’s the point. You can’t tell the name of the business, the product they offer, or the benefit they are promoting. It’s just word salad.
The best positioning slogans remind customers who you are and the benefit of using your service. The same works for photographers. Part of differentiating yourself from your competition is in your positioning statement.
Listen to the podcastPhotographers on Brand Live!Next month starting a monthly free webinar program on personal branding for photographers. I will be teaching mini workshops, interviewing photographers who are doing personal branding well, and bringing on other experts to help you with different parts of your branding and marketing. And it will all be free.
I’ll be announcing that in the next few weeks, but if you want to be on the list to get notified when it goes live, just go to bhotographersonbrand.com/live.