How Viral Brands Make Packaging Design Work for Them | # 22 Packaging Podcast

Packaging Design is a key part of viral brands, brands that launch online with no brick and mortar and scale quickly due to demand, limited edition drops, and a great product. Last Crumb is just that brand!

Last Crumb launched with beautiful product photography and an irreverent attitude, quickly selling out of their cookie drops weekly. Packaging is the only physical contact anyone will have with the brand besides the cookies, so the packaging has to be perfect.

After unboxing the Last Crumb cookie packaging, I share what works what doesn't and how I would consider making edits.

If you're a packaging designer and love cookies, you gotta listen.

If you're a startup and want your packaging to build your brand beyond protecting your product, you need to listen.



Connect with Evelio Mattos on LinkedIn to watch the actual unboxing, here.

Interested in sustainable packaging design? Download this free sustainable packaging starter guide, here.



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