Indie Beauty Radio Rachel Whittaker

In this amazing interview with Nancy a passionate lover of beauty, design extraordinaire and self-confessed font geek we go deep on what the colours you choose to represent your brand really mean and say to your customers. Nancy is the Founder of Aligned Design a design studio helping beauty brands to find their sweet spot and shine above the ordinary. 

During our chat we talk about  

*why colour is such a key element of your brand

*what moods and messages different colours convey 

*and Nancy shares some great recommendations and tips on how to go about choosing the right colours for you. 

It’s a super interesting episode with plenty of visual examples to have a look at and loads of inspiration to take away.

Nancy is so cool and lovely that she has prepared a brand discovery mini workbook for you. It's completely free and will help you to dive deep on exactly how to turn your brand dreams into reality. Just click here to get your copy (scroll to the bottom of the page) https://www.aligned-design.co/

Nancy mentions loads of awesome design resources and I have popped links to all of them below.

Enjoy, loads of indie hugs and love, Rachel

Brand Brilliance, Fiona Humberstone https://www.amazon.co.uk/Brand-Brilliance-Elevate-Enchant-Audience/dp/0956454542/ref=sr_1_1?crid=3K586AKQLW38F&keywords=brand+brilliance+by+fiona+humberstone&qid=1569577062&s=gateway&sprefix=brand+brillia%2Caps%2C147&sr=8-1

How to Style Your Brand, Fiona Humberstone https://www.amazon.co.uk/How-Style-Your-Brand-Distinctive/dp/0956454534/ref=sr_1_1?keywords=How+to+style+your+brand&qid=1569577189&s=gateway&sr=8-1

The Secret Lives of Colour, Kasia St Clair https://www.amazon.co.uk/Secret-Lives-Colour-Kassia-Clair/dp/1473630835/ref=sr_1_1?crid=3F49YWSNQNI0K&keywords=the+secret+lives+of+colour&qid=1569577268&s=gateway&sprefix=The+secret+lives+of+col%2Caps%2C143&sr=8-1

 https://www.colourlovers.com/

Pantone Books https://www.amazon.co.uk/s?k=pantone+book&crid=3OR8PJP7O3RVU&sprefix=pantone+book%2Caps%2C146&ref=nb_sb_ss_i_1_12

Amazon! Do I or don't I? Its seems to be the hottest topic in beauty right now with rumours and hearsay abounding.

In this episode of IBTV we cut through all the noise and take a good long hard look at why Amazon has the potential to rock your business.

I am joined by experts Abi and Gillian from Fuel PR. They work with independent brands on how to maximise the potential of Amazon as a route to market.

Here is the link you need for the free FAQ Download http://www.fuelforamazon.com/indie-beauty/

Here is the link to check out the Fuel for Amazon service http://www.fuelforamazon.com/

Enjoy.

Loads of indie hugs and love, Rachel xxx

Do you have selfie nightmares? Do you hate posting pictures of yourself on social media? You are not alone so in this episode if IBTV I am joined by
the amazingly talented Laura, Founder of Laura Alexandra Pearman Photography to talk all about how to take the perfect selfie.

Laura shares all the tricks of the trade, takes you step by step through the perfect selfie shoot and answers all your photography questions.

It's a real laugh and bursting full of knowledge nuggets to help you improve your social media piccies.

Have a watch and get your selfie courage boosted to the max.

Don't forget to follow Laura on social, she always makes you giggle and shares incredibly useful advice and tips all the time. https://www.instagram.com/lpearmanphotos/

She also has a wealth of resources available on her website I would highly recommend you check out.

https://www.laurapearman.com/

Enjoy.

Loads of indie hugs and love, Rachel

In this episode I do a deep dive into the one business book you MUST read, Seth Godin's, THE DIP.

I highly recommend this book for 3 reasons;

1. The content is super motivating (more about this in a second)

2. It's just 76 pages long (even if you hate reading or don't have a lot of time this book is manageable)

3. It costs less than £10

Back to the content.  The book talks about how every business venture and project starts out all new and shiny and exciting, but over time gets harder and considerably less fun until it hits a total low point, the dip. I'm sure you can relate to that. The cool and super motivating bit is that the book shows us that those dips are essential if we want to become the best and succeed. The dips are part of the process of growing and developing. The key is to recognise when something is a dip you need to push through or a cul de sac you need to reverse out of. It totally rewires the way you think about and deal with challenges. It's motivating, refreshing and liberating.

Honestly,  if you only read one business book it should be this one!

Enjoy.

Loads of indie hugs and love, Rachel xxx

https://www.amazon.co.uk/Dip-extraordinary-benefits-knowing-stick/dp/0749928301/ref=sr_1_1?crid=2TNN7ZD6831G3&keywords=the+dip+seth+godin&qid=1567070926&s=gateway&sprefix=the+dip%2Caps%2C153&sr=8-1

A week after Indie Beauty Expo New York and just two months ahead of the London event (23-24 October) this week’s episode of IBTV takes you behind the scenes of the expo with experienced exhibiter Jene Roestorf, founder of Luxe Botanics.

This chat is like being a fly on the wall both at the event and the all-important weeks and months of preparation. Have a watch and get the insider view of how to max your visibility and take advantage of all the opportunities available.

If you are exhibiting at IBE London or any other trade show in the near future this is a much watch. You are going to love and benefit hugely from all the expert tips, advice and guidance Jene so kindly shares.



https://indiebeautyexpo.com/

https://luxebotanics.com/

Raising money from government initiatives with special guest Rachael Dunseath, Founder of Myroo Skincare

Raising money is one of the biggest challenges indie beauty founders face. The choices can seem overwhelming and a lot of the time it’s just real hard to know where to start. In this week’s episode of Indie Beauty TV I talk with Rachael Dunseath the founder of Myroo skincare about raising money through government initiatives like grants and loans.

I really love this episode because it highlights that there are ways to bring large sums of money into your business without having to look to investors. Rachael really embraced this way of raising money in the earlier stages of her brands growth, so speaks knowledgeably about options, honestly about how much work is involved and openly about the sorts of cash you can raise.

(This episode was recorded roughly a year ago. The content was just too good not to share with you guys though!)

https://www.myroo.co.uk/