26 episodes

Hello! I’m Mariana, a global executive and business coach, a speaker and a digital nomad mom. Born in Brazil, raised in the US, and living in Spain eight months each year. As a coach, I have helped over 700 executives from 25 countries with their leadership and corporate challenges. 76% of my coaching sessions have been rated Life Changing / Amazing by my executive clients. And this podcast is one of the places I like to share what I learn. It is one of my creative projects that makes me happy and inspired. And where I can make new connections with people like you.

Mariana Pimenta Mariana Pimenta

    • Negócios
    • 5.0 • 3 Ratings

Hello! I’m Mariana, a global executive and business coach, a speaker and a digital nomad mom. Born in Brazil, raised in the US, and living in Spain eight months each year. As a coach, I have helped over 700 executives from 25 countries with their leadership and corporate challenges. 76% of my coaching sessions have been rated Life Changing / Amazing by my executive clients. And this podcast is one of the places I like to share what I learn. It is one of my creative projects that makes me happy and inspired. And where I can make new connections with people like you.

    24- Pedro Vasconcellos, Co-Fundador da BeerCoffee (Woba).

    24- Pedro Vasconcellos, Co-Fundador da BeerCoffee (Woba).

    (maio de 2020) Eu conheci o Pedro em Belo Horizonte, minha cidade natal. Estavamos trabalhando na Wework e fiquei sabendo do Projeto do BeerCoffee e achei muito legal, tive que bater um papo com ele e conhecer a estoria professional dele e da empresa.



    32.08’ - por mais que estivessem vendendo e conseguindo sustentar o projeto, vieram que nao era escalavel

    32.20 - em 2015 venderam  - "while label” - venderam pra glogo, era aniversario do parque ibirapuera em sp e da globo, eles queriam comprar o codigo

    33.02 - erros cometidos / expectativa dos sócios/ focar em um pais de cada vez/

    36.01 - entrada do eric santos na tysdo tratam beer coffee como uma familia

    37,50 - o momento que criaram o beer coffee - “conectar pessoas do online pro offline, pra tomar cafe ou cerveja e trocar interesses”

    38,50 -aceleradora chile 7 meses que nao cobra equity, quanto cobram normalmente, dependendo do nível que a empresa esta

    41.00 - perfil de aceleradoras, idade fundadores media de 40 anos, 

    41.40 a importancia de dar a cara a tapa, de participar de competiciones, da resiliencia, do proposito

    49.30 - pouca participação de mulheres ha alguns anos -  roberta convidada para “young leaders of america” do obama, por relacionamento - unica brasileira representando mundo startups nesse evento

    51.50’ google demo day - 2 dias - 400 investidores - in English,  foram convidados, de 400, ficaram entre os 15 selecionados 

    54.00 - como o lucca do guata teve a ideia de dar 20 cadeiras do coworking para atrair pessoas através do beer coffee , apareceram 380 pessoas interessadas. Coworking ganhava na divulgação do espaço e o beer coffee ganharia cobrando as cadeiras com desconto. 

    55.00 - hoje com mais 600 coworkings (nacionais e internacionais) + 100 cidades + 80 mil usuários grupo de fora, levantaram serie A

    59.00 - como as empresas estão migrando para coworkings 

    1.010 - “porque a gente precisa ter escritório próprio? se eu posso dar liberdade para os colaboradores escolherem onde querem trabalhar, posso ter um fixo no coworking, tira as contas, reduz administrativo, coworkings para dentistas? próxima tendencia eh moda (costureira, maquina costura), ou arquitetura, 

    1.02 - mercado coworking cresceu 5 vezes no brasil nos últimos 2 anos

    1.06 - importancia do coaching para startups

    1.09 - pais foram coaches, admiração eh a base 

    1.11 - futuro profissional perfeito para 5 anos - espaço na casa das pessoas/ espaços nas empresas - escritório 

    1.15 - sugestao para quem quer alterar “nao eh difícil criar ou lançar algo na internet, entao nao tenha medo, começa a observar o que ta te chateando, (ex taxi), acha esse problema, tenha paixão por esse problema, veja ele, valida manualmente, para depois começar a desenvolver a sua ideia

    QUOTES:

    11.30' “nao importa o resultado, e sim a jornada ate la”

    16.20 - “ideia é um detalhe, o que importa é a execução e o quanto vc consegue atrair boas pessoas para executar mais rápido e melhor”

    25,20 - “acho uma bobagem nao verbalizar a ideia, pra validar sua ideia"

    32,50’ "tudo que a gente pode fazer errado numa startup, a gente fez” (nao focaram num nicho/ nao focaram num local/ expectativa sócios/ relacionamento sócios)

    37,50 - o momento que criaram o beercoffee - “conectar pessoas do online pro offline, pra tomar cafe ou cerveja e trocar interesses"

    40.00 “era um tinder de negocios”

    42.40’ "empresa inicial, “start-up”, que antes era da area de tecnologia, mas que hoje esta muito mais abrangente, que cresce de forma escalavel e replicavel”

    44.30 “muito focado no futuro do trabalho, acredita no trabalho remoto, e a gente ve que isso transforma vidas, da liberdade profissional e pessoal. E a gente quer pessoas que acreditem nisso”

    45.30 “a gente perde em varias momentos da historia mas a gente ganha em conhecimento e conexões, o que vale muito a pena"




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    • 1 hr 18 min
    Mariana Pimenta (Trailer)

    Mariana Pimenta (Trailer)

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    • 52 sec
    23- Agustin Peralt, a professional reinvention story. Spanish coach, speaker and author of "Liderate".

    23- Agustin Peralt, a professional reinvention story. Spanish coach, speaker and author of "Liderate".

    (june 1st 2019) Agustin is a lecturer, Executive Coach, visiting professor at ESADE. Since 2013 he has led more than 100 projects to improve effectiveness among managers and professionals. The PHASE METHOD® has been successfully implemented among CEOs, management committees and professionals from various backgrounds.



    Agustin and I had some great inspiring business conversations while he was our student at LinkedEnglish.co so I just had to invite him to the podcast.



    His latest project is his second book "effective resilience". He has a PhD in Business Administration and Management . After more than 15 years of managerial experience, in 2012, he carried out a professional reinvention towards the area of managerial training, focused on personal effectiveness, effective leadership and the development of resilience.



    We talked about : - time and energy management - how he transformed his life after leaving the corporate life during the 2012 crisis - valencia and barcelona life - traveling as source of inspiration - the power of giving



    https://agustinperalt.es




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    • 1 hr 1 min
    22- Rutger Berntsen, self-taught entrepreneur, auto-didact on everything he does, interior designer, artist and sells oxygen to travellers

    22- Rutger Berntsen, self-taught entrepreneur, auto-didact on everything he does, interior designer, artist and sells oxygen to travellers

    I met Rutger in our GBO (Global Business Owners) Valencia chapter. We sat next to each other during lunch and I was inspired by all that he does. I could not believe one person could do so much. Entrepreneur, interior designer, artist, rower, husband, father and much more. He is always inventing new projects to keep busy.  His latest project was an online course called " www.spanishpropertysecrets.com " where he teaches everything one should know before buying real state and building in Spain. 

    We talked about: 

    - how he's been selling air globally to travelers for almost 25 years

    - how he learned to say "no", to delegate and stop being a people pleaser after he had two burnouts. And how he chooses what to say "no" to. 

    - how he chose four mentors that are knowledgeable and can give him honest feedback 

    - how he organizes his schedule with so many projects going on

    - what he suggests for those who want to accomplish something in their professional lives.

    quote: "write a plan, don’t be afraid, be original"

    https://br.pinterest.com/rutgerberntsen/rutger-berntsen/

    https://www.linkedin.com/in/rutgerberntsen/?locale=en_US

    OxygenWorldwide.com

    This conversation was recorded on May 22, 2019 in Jardin del Turia park in Valencia, Spain. If you have any questions, feel free to reach out. 

    www.linkedEnglish.com




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    • 1 hr 5 min
    21- Daniel Uribe, founder of Genobank on how to have your DNA studied with privacy.

    21- Daniel Uribe, founder of Genobank on how to have your DNA studied with privacy.

    "56% of 500 people we interviewed said they are not willing to participate in the genomic revolution because they are concerned with their privacy" Daniel Uribe, Founder of Genobank 

    More and more people are curious to know about their ancestry, epigenics, personalized medicine and risk factors to future diseases such as cancer. In the last few years, millions of people have bought their DNA studies through companies such as Ancestrydna or 23andme. What is not clear to them is that they are giving these DNA companies their consent to sell this information, for example, to Pharma companies, who promise to use this information to make better medication. But how can we be assured our personal information is kept private? The good news is that 99% of humans have not been sequenced yet, so there is time to fix this. 

    I met Daniel at a Blockchain conference here in Valencia. I was pregnant and I wanted to know more about the anonymity protection for sperm and egg donors. I bought sperm from a non-anonymous donor in the US and I wanted to understand more about how much protection goes around this kind of thing. Some egg or sperm donors choose to be anonymous and others are ok with being “non-anonymous”. But is their anonymity really protected now that you can get your DNA matched with your biological relatives through these DNA service companies? 

    Genobank came to offer privacy over your personal information in this puzzle.

    And that’s what Daniel and I are talking about in this episode of the “inspiring careers podcast”. He tells me why he left Mexico to live in Palo Alto, California. And how he decided to invest in a higher Education going to schools such as IPADE, Singularity and Stanford.

     

    [3:24] DNA Kits. What’s the problem with them, and how Daniel wants to solve it using cryptography and blockchain.

    [8:54] How DNA companies work today, profiting both from private clients and pharma companies.

    [10:54] How can companies assure anonymity? The role of GDPR in the future of DNA data processing.

    [13:53] The world of possibilities that opens up with a DNA data market.

    [16:59] The threat DNA companies have with the new GDPR regulation.

    [19:32] Are pharma companies developing better technology for our lives? The ethical questions of the profits.

    [23:03] The key question is: how to make your data secure and usable? 

    [27:10] Gene Therapy: Editing our genes with CRISPR to eliminate diseases or to change embryos. Pricing and Risks.

    [38:14] How companies analyze your data. Why Daniel focuses in the Latin American market.

    [43:38] The donors side: anonymity and traceable data. 

    (xxx) In the end we’ll have two groups: the elite companies who care and offer privacy options and the bigger mass open ones who will serve those who are uninformed or want to pay less.

    (xxx) soon every one will be able to discover their biological origin in a decentralized way, placing your genomic info in an encrypted way, without exposing yourself, but finding your relative. Both will have to consent before they are matched"

    [52:10] Why move to Silicon Valley? 

    [56:58] Stanford and Singularity. Investments in education. His point of view

    [59:54] Career choices he made. having a job x having a startup

    [1:12:02] Personal and company future in 5 years.



    Quotes

    [05:45] "your credit card, your debit card, or PayPal account is not private in the sense that it is attached to your name, address, ID."

    [24:38] "Only 1% of the genome is necessary to understand our ancestry."

    [55:43] "I always chose to invest in knowledge. That's my savings account."



    LINKS


    Daniel Uribe on LinkedIn
    Daniel Uribe's company, Genobank.io
    23andme
    AncestryDNA
    DNA companies sell information to Pharma Giant
    PayPal
    7 Eleven
    Facebook
    GDPR
    CRISPR
    Mendelian diseases
    IPADE Business School
    Singularity University
    David Ortega on the Inspiring Careers Podcast episode
    Sun Microsystems
    Oracle


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    • 1 hr 15 min
    20-Andrew McBurney, SEO specialist, who helps local businesses rank better on Google.

    20-Andrew McBurney, SEO specialist, who helps local businesses rank better on Google.

    I met Andrew in our coworking in Chiang Mai, Thailand. He worked next to me and gave me some useful SEO tips, so I decided to call him and get some more tips to share with you guys!

    He founded www.mcburneymarketing.com to have more freedom. He tells us why he went to C.Mai and how he met one of the best SEO communities there. Back in Canada, with his own SEO agency, he now serves a well-defined niche of local businesses.



    [0:50] Why Andrew left his 9-to-5 and spent some time in Chiang Mai, Thailand.

    [5:40] What a Search Engine Optimization specialist does. Three ways to appear in Google's first page.

    [6:43] Back in Canada, working with other freelancers for a specific niche of local businesses.

    [12:48] What is needed for a blog to rank better. Thoughts on consistency.

    [16:22] Signals for Google that you are worth talking about.

    [18:15] About SEO plugins for WordPress. Yoast SEO, Keywords Everywhere, and others.

    [20:35] Free tools one can use

    [24:05] The importance of Keywords lists. Finding the balance between keyword research and content writing.

    [28:28] Tools to evaluate your blogs (SEO audits)



    Quotes



    [24:25] "What really comes down to is just having high-quality content.”

    [5:06] “(in Chiang Mai), it's easier to find like-minded people especially with that entrepreneurial not-so-normal by society standard mindset.”

    (37:15) (about being self-employed) “I recommend this, I didn’t hate my old job (…), the headaches these days are much greater (…) but they are more fun and challenging and I enjoy it even more”

    [8:00] "SEO is generally a pretty long commitment. (...) doing it all by yourself isn't really feasible."

    Andrew McBurney on LinkedIn

    Andrew McBurney company, McBurney Marketing

    Andrew McBurney company, My Market Inspector

    [2:33] Chris the Freelancer

    [2:50] Matt Diggity

    [4:48] Punspace

    [6:08] Google AdWords

    [11:25] Mari's article From a digital nomad life to single motherhood. What a journey.

    [12:25] Yoast SEO

    [12:45] Bridge WP theme

    [14:44] LSI - Latent Semantic Indexing

    [17:40] LinkedIn Pulse

    [21:10] Keywords Everywhere

    [21:15] Ubersuggest

    [21:30] Ahrefs

    [21:30] SEO PowerSuite

    [21:30] SpyFu

    [23:20] SEMrush

    [23:50] Neil Patel

    [29:07] Screaming Frog

    [31:35] Google Search Console

    [36:04] Facebook Groups: Chiang Mai SEO, SEO Signals Lab.


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    • 38 min

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