Iterative Marketing Podcast Brilliant Metrics

Show Notes When you're brainstorming and determining personas for your marketing strategy, how detailed do you need to be? In this episode, Elizabeth and Steve discuss the risks and benefits of adding Diversity to your Personas. Congrats and welcome back to co-host Elizabeth and her new baby girl! Should personas be diverse? Standard line until [...]

Show Notes Attribution Modeling, or the ability to connect a sale with a specific marketing effort, is a hot topic. But the model is flawed. In this podcast episode, Elizabeth and Steve introduce Contribution Modeling, a well-rounded way to measure the ROI of our marketing tactics. What is Attribution Modeling (3:31 – 5:09) A measurement [...]

Show Notes Persona-centric marketing helps organizations realize higher conversion rates and customer retention, but making the shift from product and service marketing to personas is not always easy. In this podcast, we explain what persona-centric marketing is, and how you can overcome the 6 common challenges faced by organizations who try to adopt persona-centric practices. [...]

Show Notes Today's episode is all about discovering the impact of brand on your organization's bottom line. While many companies want to focus their investment on Do-state marketing, it's actually less expensive to invest in brand and build affinity earlier in the customer journey. What Do We Mean By Brand? (3:45 – 5:34) Brand: the [...]

Show Notes A-B testing is the core of experimentation. With the right execution, it not only provides uplift in click-through rate and conversions, but also serves as an audience insight generator. This podcast explores how six things -- sample size, random sample, controls, duration, statistical confidence and testing for insight -- can make an A-B [...]

Show Notes There are four components of effective marketing measurement. This week's podcast explores how measuring investment, outcomes, attribution and time can help us determine ROI, so we can finally have an answer to our client's biggest question: "is my marketing working?" Four Components of Effective Measurement (02:40 – 4:49) Investment – the hard and [...]